In this episode of *The Contractor Grow Show*, we discuss essential marketing strategies for contractors in 2025 with a special focus on one of the most overlooked yet powerful tactics: answering every call that comes into your office, when it comes in. No matter how advanced your SEO or paid advertising efforts are, if you miss a call, you’re missing a potential client—and money in your pocket.

Mark Lamberth explores how SEO, paid search ads, and local search optimization are crucial for driving leads to your business. But more importantly, we emphasize the need for an optimized lead capture process, starting with ensuring that every phone call is answered promptly and professionally. We dive into best practices for call handling, tips on training your team to convert inquiries into booked jobs, and the tools you can use to never miss an opportunity—whether it's through call tracking, 24/7 answering services, or smart scheduling.

Additionally, we talk about how paid channels, like Google Ads and Facebook Ads, can be maximized to generate qualified leads. But ultimately, it's the speed and professionalism with which you respond to those leads that will set you apart in 2025.

If you want to turn more inbound calls into loyal customers, this episode will provide you with the strategies you need to make sure no lead slips through the cracks. Don’t miss it!