➡️ Summary ➡️

Larry Hill shares his journey from sales and tech to developing the innovative Express Console for Salesforce. Discover how he leveraged networking and strategic partnerships to create a faster, more efficient UI for sales teams, and learn practical tips for startups and ISVs in the Salesforce ecosystem.

➡️ Guest ➡️

Larry Hill https://www.linkedin.com/in/larryhill/

Leaping Fox https://www.leapingfox.com/

➡️ Takeaways ➡️

Meet Salesforce product managers in person at event booths to bypass email gatekeepers

Partner with Product Development Organizations to build AppExchange-ready apps quickly

Build natively with Lightning Web Components to give your app a significant speed advantage

Market specifically to Sales Operations personas who control the budget

Use pay-per-demo platforms to secure high-value meetings with Fortune 1000 orgs

Focus development on the 20% of features that reps use 80% of the time to ensure adoption

Invest in comprehensive user documentation to enable self-serve onboarding

Participate in Demo Jams for visibility and relationships with Salesforce Solution Engineers

➡️ Youtube ➡️

Watch this episode on our Youtube channel

➡️ Keywords ➡️

Salesforce, AppExchange, SaaS, UI, UX, CRM, Lightning Web Components, startup, product development, lead generation, security review

➡️ Hashtags ➡️

#salesforce #isv #appexchange #ux #adoption

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