Great work happens at the intersection of enthusiasm and conviction.

In this week’s episode of Growth Talks, Mallory Contois, VP of Growth at Maven, joins host Krystina Rubino to discuss her marketing philosophy for building brands and communities that people love.

Drawing on lessons from her time at Pinterest and Mercury, Mallory shares how a customer-first approach fosters genuine connection and lays the foundation for long-term success.

At Maven, Mallory is now focused on championing adult learning, bringing more smart people together to teach and learn from one another. And as Founder of The Old Girls Club, she unpacks why and how she’s built a thriving network where women in tech can connect, grow, and support one another.

🗝️Key Takeaways:

⏰  Timestamps

01:56 Lessons from Pinterest’s Early Growth

05:20 How Social Platforms Shape User Behavior

10:05 Leveraging Data for Smarter Marketing

12:12 Scaling Community on a Startup Budget at Mercury

17:02 Maven and the Future of Upskilling

20:06 Balancing Enthusiasm and Conviction in Work

32:24 How Old Girls Club Helps Women Thrive

46:23 Favorite Growth Marketing Non Hack

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Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission.

In this week’s episode of Growth Talks, Pranav Piyush, CEO of Paramark, joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success.

As a former marketing leader at companies like BILL and Adobe,  Pranav unpacks how to recognize growth plateaus, lead change with clarity, and foster high-trust relationships with finance.

From refining your brand-performance connection to activating your community as a true growth engine, this episode provides sharp insights for building a company that lasts.

🗝️Key Takeaways:

⏰  Timestamps

01:45 Importance of Product Market Fit

03:33 Navigating Organizational Shifts

08:26 Leading Through Growth Plateaus

13:25 Stakeholder Management as a CMO

20:33 Partnering with Finance for Success

29:45 Bridging Marketing and Data Teams

37:08 Knowing When to Pivot in Marketing

41:08 Why the Best Marketers Learn From Every Test

44:05 Step Into the Buyer’s Journey

46:23 Community as a Growth Non-Hack

🔗  Mentioned in this episode:

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Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea.

In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last.

Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn reveals how grounding your brand in customer insights, aligning teams around shared goals, and thinking like a performance marketer can unlock stronger partnerships, faster scaling, and sustained growth.

She also shares lessons from high-impact rebrands and authentic influencer campaigns that have helped her build trust, relevance, and long-term brand equity.

🗝️ Key Takeaways:

⏰  Timestamps

01:54 Leading Brand Transformation 

08:15 How to Leverage Marketing Agencies 

11:30  AI’s Role in Brand and Marketing Strategy 

22:55 Strategic Partnerships for Scalable Growth 

29:38 Guiding Early-Stage Companies 

36:23 Influencer Marketing That Drives Results

38:40 Building Successful Long-Term Partnerships  

41:32  Measuring What Matters in Marketing 

46:25 Rethinking Organic Social Strategy

🔗  Mentioned in this episode:

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"The B2B market is constantly shifting. Your ability to innovate and pivot quickly defines your competitive edge.”

In this episode of Growth Talks, we're joined by Cate Lochead, the former CMO o Snorkel AI whose career in B2B marketing leadership spans more than 25 years. She has held high-impact executive roles at companies like JumpCloud, DataStax, and Couchbase.

Cate shares her proven strategies for scaling global marketing teams, securing venture funding, and leading a company through a successful IPO. She explains why operational rigor, financial alignment, and a deep understanding of technical buyers are critical to sustainable growth.

Building on these foundational principles, Cate also offers a clear-eyed look at how the role of the marketer is evolving with AI, along with actionable insights on how to leverage new technologies to drive business success.

🗝️ Key Takeaways:

Say “I don’t know” more often. Curiosity and humility make room for real alignment, better decisions, and stronger leadership.

⏰ Timestamps

03:44 Balancing Innovation and Business Operations

06:32 The Importance of Alignment with Finance

09:25 Empathy in Leadership and Communication

12:10 Messaging Strategies for Technical Audiences

17:41 Successful Campaigns and Learning from Failures

29:12 Navigating Growth and Sustainability in Tech

33:45 Marketing’s Evolving Role in the Age of AI

39:54 The Enduring Value of In-Person Events

49:50 Navigating Fundraising and Marketing Roles

🔗 Mentioned in this episode:

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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"You can’t talk your way into success, your product has to be wonderful, and customers have to love it."

In the Season 2 premiere of Growth Talks, Jaleh Bisharat, fractional CMO at Skillshare, joins Right Side Up Founder and host Tyler Elliston, to share her CMO playbook built on two decades of leadership across companies like Eventbrite and OpenTable. She breaks down how CMOs can make an impact in their first 90 days and why strategic focus is one of marketing’s most powerful levers.

Jaleh also shares how to build high-performing teams and translate customer insights into strategy—drawing on early career lessons from Amazon, where she saw how a customer first mindset fuels lasting growth.

🗝️ Key Takeaways:

⏰ Timestamps

00:00 Resilience in Action: Jaleh’s Journey to CMO Leadership

02:52 Navigating the First 90 Days as a CMO

06:05 Understanding Team Dynamics and Customer Insights

09:01 The Importance of Focus in Marketing Strategy

11:51 The Role of Product in Marketing Success

14:54 The Case for Fractional vs. Full-Time CMOs

28:16 Transitioning Roles: From Interim to Full-Time CMO

30:22 The Distinction Between Fractional and Full-Time CMOs

34:30 Core Principles of Effective Leadership

44:39 Customer-Centricity: Lessons from Amazon

46:04 Advising Companies: What Matters Most

47:41 The Value of Direct Customer Conversations

🔗 Mentioned in this episode:

👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝 Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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"It’s not just about selling a product. It’s about creating a feeling people remember—and humor makes it unforgettable.”

In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It’s packed with smart insights, fresh perspectives, and valuable lessons for building lasting success.

Hear from marketing leaders like Chiyong Jones (VP of Brand Marketing, Kajabi), Deanna Dong (Former Head of Product Marketing, Writer AI), Ian Yung (Former SVP of Revenue, Tonal), Laura Brooks (Co-founder, Foundation Collective), and Shane Pittson (Co-founder, So-and-So Venture Studio) as they break down what it takes to drive real growth in today’s environment.

🗝️ Key Takeaways:

⏰ Timestamps

00:00: Introduction with Krystina Rubino

00:32: Chiyong Jones: Humor as a Marketing Growth Tool

01:46:  Deanna Dong: Messaging in Product Marketing

02:50: Ian Yung: Seek Truth, Not Shortcuts

04:14:  Laura Brooks: Building a Strong Marketing Foundation

05:55: Shane Pittson: Balancing Brand and Performance

08:03: Closing Thoughts 

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

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"You can’t discount your way into building customer loyalty—you earn it through value and trust."

In this episode of Growth Talks, Aaron Magness, SVP of Marketing at Full Glass Wine Co., joins host Krystina Rubino to share his journey from brand builder to ecommerce leader. He breaks down how to adapt your leadership style, leverage data to drive growth, and create personalized shopping experiences that turn first-time buyers into loyal customers. 

Aaron also explores the nuances of consumer behavior, the power of trust in brand-building, and the strategies fueling success across multiple wine brands in a competitive online marketplace—drawing from over 20 years of experience building iconic consumer brands like Thistle, Betabrand, Brandless, and Zappos.

🗝️ Key Takeaways:

⏰ Timestamps

01:16 - Leadership evolution in the marketing industry

06:44 - Understanding consumer preferences

12:07 - Shipping wine vs. other D2C categories

16:39 - The A/B Test: A or B questions

27:09 - Balancing brand storytelling with performance marketing

32:54 - Experience of working across many brands

36:39 - Brand management philosophy

39:09 - Fostering innovation in marketing teams

41:35 - How to use data to drive repeat purchase

44:52 - Providing value over discounts

🔗Mentioned in this episode:

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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"There’s no magic bullet in marketing—just daily experimentation, measurement, and iteration."

In this episode of Growth Talks, Michael Kaminsky, Co-founder of Recast, joins host Krystina Rubino to explore how marketers can rethink the way they measure success. Drawing from his early days at Harry’s, Michael shares how managing a lean media budget sparked his deep dive into media mix modeling and experimentation.

He offers insights on how marketers can adopt a product mindset—treating measurement as an iterative process, not a final answer. Learn how ongoing optimization, directional data, and adaptive systems can help brands stretch their budgets, make smarter decisions, and scale effectively across channels.

🗝️ Key Takeaways:

⏰ Timestamps

00:10 - Intro to Michael Kaminsky

03:26 - From Harry’s to Recast: Why measurement needed a reset

07:21 - The blind spots of last-click attribution

14:34 - Why traditional media mix models fail modern marketers

18:38 - How brands can balance digital and offline measurement

23:37 - The importance of causal inference in marketing analytics

35:24 - The dangers of over-relying on data without strategic intuition

45:27 - Common mistakes brands make in cross-channel measurement

50:46 - The future of marketing measurement and why agility matters

55:46 - How to build a marketing strategy that adapts and scales

🔗Mentioned in this episode:

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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"Authenticity isn’t just a buzzword—it’s what makes customers believe in your brand."

In this episode of Growth Talks by Right Side Up, Shruti Khatod, VP of Growth Marketing at Nutrafol, joins host Krystina Rubino to discuss the power of authentic storytelling in brand growth. Shruti shares how leveraging real customer stories and choosing the right influencer partnerships have helped Nutrafol build a brand that customers trust and love.

She breaks down how to align brand KPIs with performance marketing, measure the true impact of retail strategies, and drive long-term revenue success.

🗝️ Key Takeaways:

⏰ Timestamps

00:10 - Intro to Shruti Khatod

03:26 - How brand and growth work together

07:21 - Connecting brand KPIs to growth marketing 

14:34 - Lessons from growing Nutrafol’s TV presence

18:38 - How Meta and TikTok are reshaping performance marketing

23:37 - Why problem-solution messaging resonates

30:55 - Overcoming the limitations of last-click attribution

35:24 - Consumer behavior & growth strategy adjustments 

45:27 - Leveraging influencers for long-term brand impact

50:46 - How Nutrafol navigated the TikTok ban scare

🔗 Mentioned in this episode:

👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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“Sustainable growth isn’t just about hitting numbers—it’s about aligning efficiency with your business strategy and revenue model.”

In this episode of Growth Talks by Right Side Up, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the real levers of sustainable growth. From navigating long purchase cycles to aligning teams for efficiency, Ian breaks down what actually works when scaling a business—without burning through resources.

With over 15 years of experience leading growth at Tonal, Parachute, and Touch of Modern, Ian shares real strategies that drive revenue. He offers his perspective on what fuels lasting success, how to choose the right measurement model for your company, the importance of meeting your customer where they are, and how to adapt to a shifting market without losing momentum.

🗝️ Key Takeaways:

📌 Why Smart Founders Play the Long Game

📌 How to Build a Predictable Revenue Engine

📌 Behavioral Triggers Drive High-Intent Sales

📌 Why ‘Growth at All Costs’ No Longer Works

⏰ Timestamps

00:00 Introduction to Ian Yung’s career

02:10 Balancing growth and financial discipline

07:16 Tonal’s game-changing growth strategy

12:06 Creating a predictable revenue engine

19:38 Marketing for long purchase cycles

31:38 Brand vs. performance marketing

40:17 Key factors behind business success

44:10 Why testing drives real results

🔗 Mentioned in this episode:

Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝 Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

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