Growth Think Tank

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month to be on my show. 99% of them are old-school approaches to share their amazing client. It is rare that any of them actually take the time to do anything specific to me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

Get the show notes for 305 | The Evolution of PR with Donna Cravotta

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @DonnaCravotta ‏and @GeneHammett #Evolution #PublicRelations #wisdom

Give Leaders in the Trenches a review on iTunes!

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month to be on my show. 99% of them are old-school approaches to share their amazing client. It is rare that any of them actually take the time to do anything specific to me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you.

Get the show notes for 305 | The Evolution of PR with Donna Cravotta

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @DonnaCravotta ‏and @GeneHammett #Evolution #PublicRelations #wisdom

Give Leaders in the Trenches a review on iTunes!

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products, and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Get the show notes for 304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ludoulrich ‏and @GeneHammett #InternalBrandAmbassadors #organization #employees

Give Leaders in the Trenches a review on iTunes!

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products, and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Get the show notes for 304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ludoulrich ‏and @GeneHammett #InternalBrandAmbassadors #organization #employees

Give Leaders in the Trenches a review on iTunes!

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding

Give Leaders in the Trenches a review on iTunes!

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding

Give Leaders in the Trenches a review on iTunes!

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today's world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Get the show notes for 302 | The Brand Ambassador Series: CMO of Sage

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ronmcmurtrie ‏and @GeneHammett #journey #clients #Marketing

Give Leaders in the Trenches a review on iTunes!

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Get the show notes for 302 | The Brand Ambassador Series: CMO of Sage

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ronmcmurtrie ‏and @GeneHammett #journey #clients #Marketing

Give Leaders in the Trenches a review on iTunes!

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership

Give Leaders in the Trenches a review on iTunes!

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership

Give Leaders in the Trenches a review on iTunes!