Growth Vault

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 11,  they dive into:

• What it takes to build a luxury experience
• How SaaS teams can leverage luxury experiences to create meaningful customer relationships
• How not every brand is meant to be a luxury product

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Growth Vault 👉 https://twitter.com/thegrowthvault

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 10,  they dive into:

• The cultural moment created by the Oppenheimer & Barbie Global Opening
• The 8 purchasing moments and how to use them
• How seasonality plays into the purchasing moments

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Growth Vault 👉 https://twitter.com/thegrowthvault

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 9, Rabah is back and they dive into:

• The sadness of losing the original episode 9
• The difference between having a product that creates missionaries vs mercenaries
• Whether Elon Musk has created a monster/mercenary culture of his own making at Twitter

How Mark Zuckerberg re-ignited the missionary vibe of Meta and what that means for the Threads vs. Twitter wars ahead!

And more!

00:00 - Exploring the Cultural Ties Between Tangier and Los Angeles
04:59 - Addressing the Challenges of Nonexistent Customer Service
08:19 - How Threads' New Positioning Leads to Instant Revenue
13:25 - The Strategic Move: Launching in Australia for Global Expansion
16:33 - The Impact of Facebook's Dominance and the Goldman Cartel
21:17 - The Evolution of Twitter: From a Missionary to a Mercenary Platform
24:39 - A Critical Look at Billionaire Spending Habits and Corporate Boards
31:23 - From Turnaround to Survival: The Reality of Investors Writing Off Half of Their Investment
37:22 - The Missionary Vibe of G1 Athletic Green and Fiori
40:23 - The Importance of Value Generation for Long-Term Success

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Growth Vault 👉 https://twitter.com/thegrowthvault

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 8, Chase is joined by a Guest Host, Aaron Orendorff (Head of Marketing @ Recart) and they dive into:

- What are the most boring channels to market on
- What great results can come out of boring channels
- Most interesting parts of starting in SaaS after being focused on consumer for a few years

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Aaron 👉 https://twitter.com/AaronOrendorff

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 7, Chase is joined by a Guest Host, Rikin Diwan (Chief Growth Officer at Soona Studios) and they dive into:

- How to define experiments
- What the impact really can be
- How to sell-in experiments
- How OKR's aren't a great way to run your team/org and what to actually do.

Plus the new regular segments:

- Rabah's product of the week: beehiiv.com
- Chase's growth nugget: Team usage is the most important to optimize for when building PLG products - read Elena Verna's great post on it.

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Rikin 👉 https://twitter.com/rikin311

Read Marketing Clarity

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 6, Rabah & Chase dive into:

- How to place bets 
- What bets to make
- How to sell them & make sure you know how to cover the costs.

Plus the new regular segments:

- Rabah's product of the week: https://www.opus.pro/
- Chase's growth nugget: You need to pre-mortem your experiments 

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 5, Rabah & Chase dive into:

- Why sitting close to revenue is the safest place to be, whether your are a person or a product. 
- Why revenue-creating jobs are safe when things don't go a company's way
- Why your product should sit near your customer's revenue, upstream or downstream. 

Plus the new regular segments:

- Rabah's product of the week
- Chase's growth nugget

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 4, Rabah & Chase dive into:

- How great products create their own TAM (Total Addressable Market) 
- What different types of TAM there are
- How you can pour rocket fuel on your great product to make it ubiquitous

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 3, Rabah & Chase dive into:

- What a magic moment is and why it matters
- How companies miss where Magic Moments happen offline
- How an AHA moment can be confused with a magic moment
- What your data you should look like to prove a magic moment exists

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think! 

DISCLAIMER: Rabah & Chase go 25 minutes on their personal stories so if you want to skip and get to the meat of the episode, feel free! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. 

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. 

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses. 

In Episode 2, Rabah & Chase dive into: 

- How to build a brand
- What brand really is
- What can get in the way of building your brand

And more! 

Enjoy! 

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Share the episode with your friends and let us know what you think!