Sales leaders can learn a lot from baseball coaches. And music teachers. And theater directors. Anyway, you get the idea. 

 

On this episode of the Industrial + Manufacturing podcast I sat down with James Fyles to talk about how sales leaders can become great coaches.

 

James is currently Assistant Professor of Practice — Sales and Marketing at Stetson University. 

 

What we talked about:

• The problem with most sales coaching
• How sales leaders can create an environment where reps want to be coached
• How coaching differs from training
• Tools you can use to prepare for those coaching conversations with your reps

 

Checkout these resources we mentioned during the podcast:

• James' LinkedIn
• Todd's LinkedIn

 

You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts, on our website, or on Spotify.