Chris Kuban started Chemistry PR & Multimedia out of necessity during the 2008 recession and spent 16 years learning hard lessons—including a bankruptcy that cost him his car and nearly everything else. In this episode, Chris opens up about the 700% revenue surge that forced him to rethink how the business was structured, why joining the Entrepreneurs' Organization accelerator changed his mindset, and how implementing EOS (Traction) helped him create clear decision-making levels, the right accountability chart, and a team empowered to keep the business running even when life demanded he step away. Jeff and Chris also explore the real cost of being a solopreneur who never delegates, and why a business where the owner is irreplaceable is rarely sellable at the number they imagine.
The conversation covers team-building from solo independent contractor to a staff of 16+, the psychology of paying employees more than yourself, bootstrapping vs. external capital, reinvesting profits into equipment to chase bigger clients, and a candid look at why Chemistry PR's growth was stalled for years before the mindset shift. Jeff introduces the Army concept of "taking a knee"—and Chris reflects on the first time in 16 years he could step away for a family funeral without the business missing a beat. The episode wraps with a rapid-fire game and a breakdown of earnout terminology for listeners considering a future acquisition or exit.
Guest: Chris Kuban, Chemistry PR & Multimedia. Host: Jeff Kalil, VR Business Brokers of St. Louis. Learn more at growth2exit.com.