What we eat, where we eat and how we eat are changing, and the commercial baking industry needs to adapt to those changes in order to grow. In this episode, Daniel Servitje, CEO and chairman of Grupo Bimbo, shares how the company is keeping up with the fast-paced change and how the industry can be a part of the consumer conversation. He also makes a case for how a checkoff program can educate consumers on how bread fits into a healthy diet.