For Episode 32 of Gryph Nation Radio, we are thrilled to be joined by Mark Harrison, one of Canada's most successful and inspiring entrepreneurs in the world of sponsorship and marketing. After graduating from the University of Guelph in 1988 (BA, political science), Mark went on to become the Founder, President & CEO of one of Canada’s most successful marketing and event firms, The T1 Agency.
In nearly 30 years of running his own company, Mark has gone to work with countless major international brands, sports properties and causes – including the NFL & Nike, to develop game-changing marketing and sponsorship strategies and award-winning experiences. Since 2005, Mark has also been behind SponsorshipX, one of the most revered global conferences for sponsorship practitioners.
A keynote speaker and published author ("What Sponsors Want"), Mark has made time to take on multiple volunteer roles, sitting on the Board for Big Brothers Big Sisters of Toronto and serving as a volunteer fundraiser for CAMH (Cetre for Addiction and Mental Health). Mark's passion for football has fueled his desire to give back to his local community, where he has served as a volunteer football coach at the high school level in Toronto, coaching the Lawrence Park Panthers since 1994. Mark also serves as a Board member for Football Canada. In the past year, Mark has shifted his attention to the combating systemic racism, serving as Chair of the OUA's Black, Biracial, Indigenous Task Force, and founding the "Black Talent Initiative" - a not-for-profit, volunteer-led initiative of 130 volunteers across the country, with the goal of creating fully-funded internships for black Canadians looking to get into marketing. In June of 2020, Mark co-founded an online school, "Park Street Education." A proud Gryphon alum, and former editor of The Ontarion during his undergrad years, Mark remains involved with his alma mater, serving as an Advisory Board Member with the University of Guelph's International Institute for Sport Business and Leadership at the Lang School of Business and Economics.