Video Transcript:
Hey, What’s up? This is Jason Drohn. Welcome to today’s GSD Daily. Today we’re going to talk about Facebook retargeting ads and I just got off the phone talking about Facebook ads. So had more early morning stuff this week than most weeks. So it’s been a little weird, but whatever. So today we’re going to be setting up a retargeted ad for one of our little mini-courses, one of our little offers. And the biggest part of setting up a retargeted ad is just knowing how to sequence your pages. So if you can sequence your pages correctly, then really the hard work is for the most part done. Because people … how Facebook retargeting ads work is if they go to this page and they leave, then they see this offer, they see this ad.
So really it just becomes a discipline in knowing where people are going on your website, what they’re doing once they get there, and then just making sure that people are seeing the right ad and the ad is sending them to the place that you want to send them to. So that’s probably the primary sticking point of setting up Facebook retargeting ads, are you just really have to realize and understand where somebody is going. Where somebody is going and what they’re doing after they leave, it’s the biggest thing. So the ad that we’re going to be setting up, so I’m just going to split this out into its tab so that I can share it with you. All right, so I’m going to stop sharing the screen there and we’re going to share the browser window.
All right. So, we’re going to go back to Canva. There’s a lot of different ways that you can create the Facebook retargeting ads, but we’re going to go back to Canva and look at the ad that I set up this morning that we’re going to be using as the ad for this retargeted offer. So yesterday we talked about setting up a cold traffic ad to an advertorial or to a video, which is great. And the cold traffic ad welcomes people into our world. It’s people who don’t know us, they’ve never heard of us, maybe they’ve seen us, but they haven’t been on the website in the last 30 days. So once they come into our world through our cold traffic ad, then what we do is we show them a different ad. Now in this case, in the case that I’m setting up, basically what we’re doing is everybody who opted into our list but did not purchase the offer that showed up for them after they opted in, are going to see this ad.
Now, this offer is called, “Funnel Flow Made Simple.” So we’re going to go to Done For You and I’m just going to show you the page real quick that we’re going to be Facebook retargeting ads. So we can’t necessarily retarget directly to that same confirmation page because, in the sales [inaudible 00:03:47], you opt-in for the report and then the next video says, “Thanks for downloading the report, blah blah blah. You’re going to learn such and such.” And then you transition into the next offer. With this though, what we’re doing is we’re going to go to products and funnel flow made simple. Same page layout, same type of page, slightly different video. So the video has that first 20 seconds lobbed off … or the first minute or so lobbed off. And basically, the front side of it is lobbed off.
So this is the sales page that somebody can go in and click through to buy the offer. Now, this page is going to be the website that we’re sending traffic to, and this “Funnel Flow Made Simple” is going to be the ad that we’re using on Facebook to send traffic here. And the ad is going to be showing up for everybody who was on our webs...
