Video Transcript:
Hey, what’s up? This is Jason Drohn. Welcome to today’s edition of GST Daily. This is episode 101, and today we are going to talk about the membership sites. Now, truthfully, I had no idea what we were going to talk about today. I didn’t necessarily think about it this weekend. Normally. I go through and I plan out what we’re going to be doing on Saturday, and I didn’t this weekend. Instead, I just tried to find some inspiration in what popped into my head.
Basically what happened was, I was walking out of my office and I saw this book, Membership Economy. I read it three or four years ago, back when I first started building Scriptly. Fantastic book. I realized how often I talk about the membership sites with clients.
It’s all the time because membership sites give you such great income, number one. They provide so much value to your users. There are lots of ways. It’s like a Swiss army knife of offers, because not only can it be a front end offer, although we try not to let it be a front end offer too much, especially right now in COVID, because at the end of the day, recurring charges aren’t necessarily something the public loves.
However, they are fantastic from an upsell standpoint. They also fantastic from selling an annual license sense standpoint. We’re going to get into that in a minute. Bill says that he’s building one right now. What’s up, Bill? How are you doing?
That’s a topic of today’s presentation. Or this week. We’re going to be going through and talking about how to put together membership offers, how to put together a membership structure in a membership site, in your business, how to supplement your offers with one, talking about the software, the tools, the content, how to charge money for it, all of that other stuff.
For those of you who are new to GST Daily, my name is Jason Drohn. I help people build better businesses. To do that we set up, through doneforyou.com, we set up offers, we build sales funnels, we automate marketing and sending traffic and all that other stuff. But these sessions is where I share what I know and share the stuff I’ve learned and share what I’ve taught and what I’m talking about with clients on a very macro level, in the hopes that its stuff that you can implement in your business. It’s the stuff that you can do on a local or national level to grow without needing a storefront, without needing live events, that stuff. At the end of the day, that’s really what it’s about. It’s about building digital businesses.
Let me pull up some notes that I have today. I also don’t normally have notes, but today I do. Let’s see. The first thing, membership sites. The biggest thing about membership sites is they give you recurring income. Everybody pays membership to one degree or another. You have a membership for Netflix, you have a membership for HBO, you have a membership for the Disney channel, you have a membership for the New York Times. Or subscriptions., It’s all interchangeable membership, subscription. Some of it you pay monthly for, some of it you paid weekly for, but if you get to even a more macro level, you’re looking at your electric bill is a subscription. Your Verizon phone bill is a subscription. Everywhere you look, there are subscriptions. It only makes sense that you use subscriptions in your business. Or you try to.
Amazon Prime, one of the best subscription programs of all time. Implemented forever ago. You started as 79 bucks or whatever, I think it’s 149 now, and they just continue adding benefits and benefits into it. But it’s filled with perks and it gives you access to all kinds of special th...
