It’s no surprise that consumers are relying on e-commerce – sometimes exclusively. So businesses have no choice but to adapt to keep up. When selling products online, acronyms like GTIN, U.P.C., and EAN can sound overwhelming and confusing, but they don't have to be. Michelle Covey, VP of Partnerships at GS1 US, joins us to discuss what these acronyms mean, why they’re important when selling online, and how something like a GTIN can help you take your e-commerce business to the next level.