Madhav Bhandari helped take StoryLane from $900K to $8M in just 3 years. His approach? Don’t follow the playbook. Break it. We started this episode planning to talk about using your product to sell your product. But partway through, pattern interrupt marketing interrupted the episode itself — and we pivoted the whole conversation. From coffee carts with branded latte art to a mobile demo truck parked outside conferences, Madhav has made a habit of zigging when everyone else zags. Now as StoryLane’s Head of Marketing, he’s turned those creative swings into a repeatable GTM strategy. One that uses the product, surprises the buyer, and creates content your audience has to share. He steps to the mic to talk scaling B2B SaaS, finding breakout channels, and why the goal isn’t just attention — it’s obsession.

Find Madhav online:

LinkedIn: https://www.linkedin.com/in/madhavbhandari/

Website: https://madhavb.com/

Madhav is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Madhav personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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