Most executives know AI matters. Few know if they're doing it right.

In Episode 10 of GTM: Get The Money® [LIVE], Chris sits down with Andy Dé, 3x CMO, fractional Go-to-Market strategist, and AI evangelist behind $1.8B in sales revenue and $7.3B in pipeline, to answer the question every leader is quietly asking: how do you turn AI into real business value, without the chaos?

Andy shares the So What Method, a five-question framework for evaluating any AI use case:

Why, Who, What, How, So What.

Start there. Everything else follows.

In this episode:

, The difference between Generative AI and Agentic AI

, Why shadow AI is already running inside your company

, How to build an AI Center of Excellence that actually works

, What it looks like to prioritize use cases by outcome, not tool

, Real savings: $215K on BDR costs, $1.6M in radiology, without cutting quality

Chapters:

00:00 Introduction to GTM and Purpose

02:53 Meet Andy Dé, AI Expert and Evangelist

04:25 Understanding AI, From Generative to Agentic

12:49 The Importance of Governance in AI

19:46 Transitioning from Shadow AI to Center of Excellence

21:43 Key Takeaways for Implementing Agentic AI

27:46 Personal Insights and Fun with AI

Follow Andy Dé: andyde.com | LinkedIn: Andy Dé

GTM: Get The Money® [LIVE], helping executives and founders solve revenue problems and make an impact doing it.