GTM: Get The Money® [LIVE]

Every business has expenses that rarely get a second look. Vendor contracts get renewed, invoices get paid, and over time, costs can add up without anyone realizing there may be a better option.
In this episode of Get the Money, Chris sits down with Mike DeBoer and Dennis Rasker of Schooley Mitchell to discuss how businesses can uncover hidden savings, review vendor contracts, and reduce unnecessary expenses without taking valuable time away from running the business.
They break down why businesses often overlook these opportunities, how the cost-saving process works, and what it takes to get started.
In this episode, we cover:
- Why businesses overlook savings in vendor contracts and invoices
- The hidden cost of managing expenses internally
- How cost reduction consultants identify potential savings
- What businesses need to get started
- Why the right support can save both time and money
Sometimes, the money you're looking for is already in your business. You just need to know where to look.

What happens when a manufacturer faces a problem with laser-cut edges rusting in the winter rain, looks across the entire market, and realizes the right tool doesn’t exist yet? They build it themselves.
In this episode of GTM: The Future Makers, we sit down with Ingo Heiland, General Manager of Lissmac USA, to unpack how an internal engineering fix turned into a revolutionary double-sided deburring division that transformed sheet metal processing worldwide.
Ingo takes us back to Lissmac’s roots in Germany manufacturing construction saws and shares the origin story of inventing double-sided edge rounding. We dive into the technical advantages of single-pass processing, the reality of relocating to the US in 2011 to launch Lissmac USA from a two-person setup, and how German planning mindsets adapt to American market dynamics.
Plus, Ingo gives us an insider’s tour of Lissmac's latest innovations, from the "Horst" robotic arm tackling shop floor labor shortages to their newest versatile machine launching at FabTech.
In this episode, we cover:

-How Lismac accidentally launched its deburring and edge rounding division by solving its own paint adhesion issues

-The technical breakthrough of double-sided grinding vs. traditional single-sided woodworking tools

-How double-sided processing solves major safety hazards, material waste, and labor costs

-Ingo’s personal story moving from Germany to the US in 2011 to build Lissmac USA from the ground up

-Cultural and purchasing differences between conservative European planning and high-urgency US markets

-Leveraging robotics like the "Horst" arm to enable 24/7 lights-out manufacturing and combat labor shortages

-What’s new at FabTech: A peek at Lissmac’s latest single-sided machine featuring magnetic and vacuum tracks

-The "Part in a Box" program and why Lismac tests sample parts live before taking a deal

Learn more about Lissmac: lissmac.com

Connect with Lissmac on LinkedIn

Get in touch with the team: [email protected]

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How do you build lifelong loyalty in an industry notorious for treating buyers like quick transactions?

Bill Camastro of Gold Coast Cadillac has the answer: you out-care and outwork the competition. In this episode of GTM: Get The Money, Bill breaks down his 42-year masterclass on the customer experience. He reveals the strategy behind giving his personal cell phone number to every customer, how he tripled his fixed operations gross profit in five years, and his exact playbook for leading from the front lines alongside his employees.

Whether you are navigating a massive product pivot or trying to figure out where AI fits into your business without losing the human touch, Bill's gritty, no-nonsense advice will change the way you run your company.

Welcome to a special episode of GTM: Get The Money [LIVE]! Today, we'll walk you through how to run your business on the GTM OS, an operating system dedicated entirely to scaling your revenue.

Chris runs through the GTM OS by answering the 8 key growth questions. He gives you direct insight into his company, how they would answer the questions, provides insights and how he leverages this system to scale his business.

This behind-the-scenes look will help you ask your leadership team the same crucial questions and understand how they think your business can grow best. We bet you're surprised at the answers; most CEOs are.

Is this just another operating system? Yes.... and...

While frameworks like EOS help with general management, the GTM OS is the ultimate strategic bolt-on designed to solve revenue growth. The GTM OS adds value to just about every other business operating system on the market.

Chris breaks down the 8 vital pillars of the system, from identifying your Total Relevant Market and mapping your Market Investment to mastering RevOps and accelerating Customer Time to Value. You will learn why predictable growth requires a cohesive "bench" of experts rather than a single specialized hire, and how to create transformational ROI in your customer's mind.

If you're planning for 2027, this is a great tool to get you started.

What does it actually take to attract, develop, and retain great people?
In this episode of GTM: Get the Money, I sat down with Robert Braathe to talk about talent development, workforce development, internships, mentorship, and the changing relationship between employees and employers.
They dig into why talented people leave the Capital Region for places like Boston and New York, what companies can do to create stronger cultures, and why continuous learning and mentorship need to be part of the employee experience.
Robert also shares one of his favorite approaches to employee development: the “resume from the future.” Instead of simply defining someone’s role, ask them what they want their career and resume to look like in six months or a year, then help them build the skills and experiences to get there.
The conversation also covers internships, building a talent pipeline, measuring employee development, company culture, and why leaders shouldn’t be afraid of employees eventually moving on.
Because the goal isn’t just to keep people.
It’s to invest in people.

In this episode of GTM Get the Money Live, Chris sits down with Miriam Duchesne, Vice President of Human Resources Consulting at Pioneer, to talk about her unique career journey and the lessons she’s learned along the way.
Miriam spent 30 years as a managing partner in the staffing and recruiting industry, where her company earned recognition for both client and employee satisfaction.
Her approach was simple: treat candidates with the same level of care as the companies paying for the service.
That meant communicating, following up, and making sure people weren't left wondering what was happening with their application.
Miriam also shares the story of how she went from being hired at just 18 years old by a mentor who saw potential in her, to eventually reconnecting with that same mentor decades later and building a new HR consulting practice with Pioneer.
In this conversation, we talk about:
• Building a career around relationships
• Why communication matters in recruiting
• Treating candidates like customers
• The power of mentorship and long-term relationships
• Why recruiting is becoming increasingly commoditized
• Building something from the ground up
• What 30 years of working with people can teach you about business
If you're interested in leadership, HR, recruiting, relationships, and building businesses around people, this conversation is worth watching.
#GTMGetTheMoneyLive #Leadership #HumanResources #Recruiting #Business #PioneerBank

What happens when a side project collides with a massive global problem? Somewhere between 500 million and a billion people globally lack clear vision, often simply because the nearest eye doctor is 50 miles away.

In this episode of our newest GTM spinoff, The Future Makers, Chris sits down with John Serri, co-founder of EyeQue. John shares the wild origin story of how a cocktail party encounter with Zenni Optical’s Tibor Laczay led to the invention of a smartphone-powered vision test. We dive deep into the messy realities of hardware go-to-market strategies, the chaotic rush of a viral Kickstarter campaign that sold over 5,000 devices, and why your company's grand mission doesn't always have to be figured out on day one.

If you are a founder, CEO, or revenue leader navigating product launches, scaling customer support, or looking to turn a business problem into a lasting legacy, this is a masterclass you can't afford to miss.

Why Growth Kills Margin: The 5S Operational Blueprint for Scalable EBITDA with Michael Bartakowski

In the kickoff episode of The Future Makers series on GTM: Get The Money [LIVE], host Chris sits down with Michael Bartikoski (Founder of Summit Five S Consulting and former operations executive at Hershey, PepsiCo, and Nestle) to break down why operational chaos secretly destroys incremental margins.

In this episode, we dive into:

Listen in to discover how to align your operational infrastructure with your Go-To-Market execution so every new dollar hits the bottom line.

Why are performance marketing returns plateauing while the world’s top companies double down on brand equity?

In this episode of GTM: Get The Money [LIVE], host Chris welcomes Christian Clark, filmmaker and founder of MPD (Movie Pictures Division), to discuss the strategic intersection of go-to-market execution and high-impact storytelling.

Together, they uncover why traditional "video brochures" fail, how internal teams misuse AI tools, and the exact conflict-resolution framework B2B leaders must use to turn authentic brand storytelling into predictable revenue. Plus, Christian breaks down what surviving a business "snake pit" has in common with Indiana Jones!

Key Topics :

Recognizing when your leadership structure is holding your company back is one of the hardest decisions a founder will ever make. On this episode of GTM: Get The Money, Chris sits down with Allison Beyer, CEO of Beyer Creative, to discuss the pivotal moment she transitioned from a back-seat creative role to stepping up as the true operational CEO.

Allison shares the raw, honest reality of shifting co-founder roles within a married partnership, overcoming severe imposter syndrome, and executing her "Edit Your Timeline" framework to break through growth ceilings.

Tune in for an authentic conversation on building scalable operational structures, surrounding yourself with high-caliber peer networks, and stepping into the leadership required to take your business to the next level.