GTM: Get The Money® [LIVE]

Uncertainty is one of the quietest killers of high-growth companies. When market shifts hit or pipeline stalls, executive burnout rarely comes from the crisis itself; it comes from where leaders misplace their focus.

In this episode of GTM: Get The Money [LIVE], Chris Ryan sits down with TEDx speaker and motivational keynote presenter Erin Mark to unpack what it takes to navigate extreme, life-or-death uncertainty and stay calm under pressure.

After surviving end-stage cystic fibrosis and outliving a terminal diagnosis, Erin translates those survival lessons into an actionable execution framework for CEOs, founders, and revenue leaders.

Key Takeaways for CEOs:

Tune in to discover how to transform organizational volatility into clarity, alignment, and sustainable revenue growth.

Eliminating Operational Chaos: How to Build Your "Fortress" of A-Players with Warren Zeisser

Warren shares his proven framework for prioritizing operational chaos without slowing down your revenue machine, why "busy" isn't a badge of honor, and how to stop accepting "B-minus" performance across your organization. Learn how to design a high-converting hiring process, align your team through structured meeting cadences, and build an impenetrable "fortress" of A-plus talent that drives predictable bottom-line growth.

Are you running a real enterprise AI strategy, or just paying for expensive "shadow AI" tools across your company?

In this episode of GTM: Get The Money [LIVE], host Chris Ryan connects with Coby Pachmayr, founder of IdeaSpring, to dismantle common AI myths and highlight the dangerous mistakes leaders are making right now.

Discover why AI is merely an amplifier of your existing team’s capability, how to move from "one-person/one-agent" usage to a unified organizational brain, and why building the right harness around your AI matters far more than chasing the latest LLM models.

Tune in to transform your approach to automation, eliminate shadow systems, and ensure your AI investments directly fuel GTM growth and bottom-line revenue.

Building a highly profitable Go-To-Market channel in the industrial sector requires ruthless prioritization and flawless systems. Today on GTM: Get The Money [LIVE], we are joined by Chris Greco, VP of Growth at G&G Lighting. With over three decades of experience as a commercial executive traversing 30+ countries, Chris brings unmatched insights into scaling operations without losing momentum.

We discuss his battle-tested approach to conducting intense 30-day discovery phases, rolling out strict deal registration programs to protect partners, and the tactical necessity of tiering your distributor network. Chris also reveals the vision behind G&G's goal to build lighting for space exploration and the Moon (and Mars). If you are a founder or revenue leader trying to build a scalable channel while hitting aggressive quarterly targets, this episode is your blueprint.

Death by a thousand cuts...

This episode is a must for a CEO, founder or fractional leader who struggles with the culture of overdelivering and trying to "help" without getting paid.

FUN FACT: This isn't just a problem for SMBs. It can be a business killer for MM companies.

Enough doom and gloom... How can this episode help you and your company?

As leaders and founders, we are inherently wired to solve problems and serve our people. But there is a massive difference between adding value and accidentally bankrupting your vision.

In the newest episode of GTM: Get the Money® [LIVE], my guest Michael R. Nelson and I pull back the curtain on the silent killers of your profitability.

We dive deep into two radical concepts that are likely destroying your margins right now:

🆓 "Freedom Fighting": Doing unbilled work or fronting costs to help out struggling clients. You might think you are buying long-term loyalty, but in reality, you are just working for free and sinking your own profitability.

🥷 "Lingchi" (Death by a Thousand Cuts): Accommodating those tiny, 15-minute unbilled client favors. When multiplied across hundreds of clients, these small requests secretly steal dozens of hours of labor every single month.

Here is the radical truth: the average profit for businesses in the US is a razor-thin 4%. You cannot afford to operate without extreme precision. You cannot help your community or empower your team if you go out of business.

When you tune in to this conversation, you will unlock transformative strategies to rethink your operations:

Stop settling for the status quo. It is time to measure what matters, eliminate the busy work, and reclaim your revenue.

#gtm

#fractional

#gtmpartners

#gotomarket

What do a Star Wars screenplay, a Tableau data dashboard, and a triathlon have in common? Absolutely everything if you want to scale a business in today's landscape.

In this episode of GTM: Get the Money® [LIVE], host Chris Ryan tears down the traditional, siloed corporate mindset with studio producer Renee Madcharo. They dive deep into the power of the eclectic mind—explaining why blending left-brain technical analytics with right-brain creative storytelling is the ultimate secret weapon for business growth.

Settle for a "good" specialist strategy, and you miss the "best" outcomes. If you’re ready to unlock the hidden 40% left in your organization’s tank and transform your brand hub into a direct revenue driver, this conversation is your blueprint.

Are you expecting your first sales hire to sell exactly like you do? If so, you are setting them up to become a sacrificial lamb.

In this episode of GTM: Get The Money® [LIVE], we sit down with Matt Anthony, a fractional go-to-market advisor who has spent 25 years building and running marketing for venture-backed B2B startups.

We tear down the biggest trap early-stage founders fall into: relying on "founder magic." Because founders hold the product knowledge, messaging, and market context in their heads, they naturally pivot and close deals. But when you hand that chaos over to a new rep without a defined playbook, it is no surprise that 60% of first sales hires fail.

If you want to stop bottlenecking your own growth, you have to trade your ego for infrastructure.

The Math of Scaling: Why accepting a rep who closes 60% to 70% of the deals you would have closed actually results in 160% more total revenue.

The Go-To-Market Playbook: How to document your pricing and parameters so your sales team doesn't have to ask for permission on every deal.

Target Audience Discipline: Why chasing five different Ideal Customer Profiles (ICPs) drains your resources, and how to rigorously test just one.

The Power of the Fractional Executive: Why adjusting your business "in flight" with external experts is vastly superior to pausing your momentum.

Stop stalling and start scaling. Tune in to discover how to build the systems that turn your founder-led hustle into a repeatable revenue engine.

Most leaders think they have a sales problem, but what if your biggest revenue leak is actually a leadership problem disguised as a bad quarter?

In this episode of GTM: Get The Money® [LIVE], host Chris Ryan sits down with Tom Schin from Build Better Culture to cut through the corporate HR fluff and get down to the radical truth.

The hard reality? Your culture is exactly what you tolerate. If you are harboring toxic managers or relying on an echo chamber that refuses to give you the hard news, you are actively stalling your own growth.

Here is what we unpack in this episode:

The 40% Productivity Swing: Discover how highly engaged teams produce 20% more, while bad leadership quietly drains 20% of your team's output.

The Hidden Revenue Leak: The absolute worst-case scenario isn't when your top talent quits; it is when they disengage, stay, and give you 80% effort while you pay 100% of their salary.

Escaping the CEO Echo Chamber: Why every visionary founder needs a "flight crew" to hold them accountable and tell them when they are the problem.

Spotting the Toxic Rainmaker: How to measure the "ego-meter" and identify the subtle manipulations that are destroying your team’s momentum.

(And because we don't take ourselves too seriously, we also tackle the critical debate on why you should never, ever put a cream-filled Krispy Kreme donut in the freezer).

Stop assuming your business is thriving just because it "feels" good. It is time to fix the broken oars and get your ship moving in the right direction.

Hit play, challenge your assumptions, and let's get the money.

Guest Info:

Connect with Tom Schin on LinkedIn

Learn more at BuildBetterCulture.com

#GTMStrategy #BusinessGrowth #LeadershipDevelopment #RevenueOperations #CultureShift

Stop burning your revenue on tech stack band-aids and massive egos. If your growth is stalling out, you don't need a new marketing trick—you need a complete infrastructure overhaul and a hard look in the mirror.

On this episode of GTM: Get The Money, I bring on HubSpot OG and tactical assassin Tara Gearhart to shatter the status quo of business growth. We dissect the two biggest threats to your pipeline: a fragmented, messy tech stack that requires ripping out every two years, and leaders who refuse to be coachable when their backs are against the wall.

Tune in to discover why radical self-awareness is the ultimate competitive advantage, and hear Tara's genius CRM workflow for automatically disqualifying prospects with massive egos.

Listen in, get your house in order, and let's solve your revenue problem for good.

Connect:

You finally hit $50M ARR. The board is thrilled, and a major capital event is on the horizon. So why is your revenue suddenly plummeting?

In this episode of GTM: Get The Money®, Chris sits down with global dealmaker and fixer Shelli Ryan, CEO of AdHocCR.

Shelli has led over 150 growth campaigns across 69 countries, and she is here to expose the uncomfortable truth about high-growth tech companies: revenue often drops 12 months before a capital event, and drops again right after an IPO.

Why? Because leadership gets distracted, teams retreat into silos, and the core Go-To-Market engine gets completely neglected.

We dive deep into how executives can act as the "Air Traffic Controller" to fix messy tech stacks and misaligned teams. Plus, Shelli drops a massive reality check on why unregulated, "Shadow AI" is actively destroying critical thinking and acting as a literal "business ender" for companies that rely on shortcuts.

If your company is scaling fast, navigating an M&A, or prepping for liquidity, this episode is your blueprint for protecting the pipeline.

In This Episode, You Will Learn:

The Liquidity Distraction: Why prepping for an IPO or acquisition actively sabotages your current revenue generation.

Surviving the "Brady Bunch" M&A: How to realign duplicate teams and stop the internal turf wars after a merger.

Why AI is a "Business Ender": How treating AI as a quick fix instead of a shared GTM capability is destroying critical thinking.

TAM vs. TRM: The single strategy shift you can make today—stop chasing your Total Addressable Market and pivot to your Total Relevant Market.

The 90-Day Sprint: How to diagnose your GTM gaps, align your executives, and see an actual revenue event in just three months.

Connect with Shelli Ryan:

LinkedIn: https://www.linkedin.com/in/shelliryan/

Ad Hoc: adhocCR.com