Is Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated?

Why are B2B leaders still scrambling to make sense of AI’s real value?

And how do we realistically & responsibly scale AI that serves both teams and customers?

We get into all of this in this episode of GTM News Desk. Nicole Warshauer, Marketing Executive at Nicolewarshauer.com, shares how to approach AI with intention, why pilots matter more than promises, and what it looks like to use technology in the service of people.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:20) Google disputes Pew Research on AI’s impact on businesses

(07:08) Why B2B leaders feel lost in the AI frenzy

(11:09) Nicole Warshauer’s marketing journey

(15:59) Building HSAnswers at HealthEquity to simplify healthcare benefits

(18:54) Why AI pilots reduce risk and accelerate organizational buy-in

(25:10) Teaching teams to master the process before using AI tools

(27:52) Three ways to use AI for creativity and consistency

To hear Nicole’s insights on navigating career pivots, building resilience after a RIF, and staying sharp with craft, curiosity, and community, check out the extended conversation on TACK Insider: https://tackinsider.com/

Pew Research Center on Google AI: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ 

Amanda Nielsen’s LinkedIn Post: https://www.linkedin.com/posts/verydemanda_me-trying-to-understand-the-difference-between-activity-7354514525187969024-iPZi/

Mark Kilens: https://www.linkedin.com/posts/markkilens_stop-getting-fooled-by-all-the-ai-experts-activity-7359220638957375488-aynr/ 

Connect with Nicole Warshauer: https://www.linkedin.com/in/nicolewarshauer/ 

Produced in partnership with: https://shareyourgenius.com/

What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls?

Why does the B2B space shy away from influencers, and what’s a better alternative?

And how can you build a brand that thrives in a world of AI and innovation?

We explore all this and more in today’s episode of GTM News Desk. Adam Kaiser, VP Brand Growth and Marketing at 6sense, opens up about balancing brand integrity with innovation, using AI to enhance creative processes while maintaining the soul of the brand.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:05) The risks of controversial brand partnerships

(08:04) Why B2B brands should focus on credible insiders 

(17:12) How AI can support brand authenticity

(20:24) Defining brand and its core components at 6sense

(23:36) The value of events and community in brand expression

(28:36) Adding “soul” and human touch in AI content

(37:51) Exploring the challenges of AI in video content creation

To hear Adam's insights on blending creativity with AI, hiring for curiosity, and building a high-performing team, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Adam Kaiser: https://www.linkedin.com/in/akaiser/ 

Produced in partnership with: https://shareyourgenius.com/

What actually happens when companies apply automation & AI to ABM strategies?

Is Salesforce delivering on its AI productivity promises or just selling the vision?

And how do you build a movement around a new way of doing business?

That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph, CEO of Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:07) ABM is not a real strategy

(08:25) Is Salesforce actually benefiting from AI?

(12:29) What the Autonomous Business Model means

(17:51) Why AI doesn’t necessarily mean cutting people

(24:04) Building AI agents around content strengths

(29:16) Choosing marketing-led and partner-led over outbound

(35:03) The secret to a viral brand story

To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/ 

Our sources from today’s headlines:

• Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/ 
• Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
• Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com 

Produced in partnership with: https://shareyourgenius.com/

What’s behind the rise of acronyms like CBM?

Is “Vibe Growth Marketing Manager” even a real job?

What does it take to build a pipeline through genuine relationships instead of volume?

Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.

Jump into the action:

(00:00) Welcome to GTM News Desk
(03:08) What contact-based marketing is really trying to fix

(09:50) Should marketers actually chase the “vibe” in GTM?

(16:08) Todd Busler on scaling sales from Heap to Champify

(19:27) Outbound is 10x harder in 2025

(23:14) Three outbound tactics that outperform generic cadences

(27:50) How to turn past users into future champions

(34:30) Uniting sales and marketing under a smarter outbound motion

Our sources from today’s headlines:

• Another Annoying Acronym: https://www.linkedin.com/posts/joshuaperk_matt-bilotti-was-the-reason-vector-took-off-activity-7338179219731980291-LWaF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20 
• Vibe Growth Marketing Manager – new GTM role or 2025 AI-fueled fever dream?: https://www.linkedin.com/posts/tadavidson41_i-cant-tell-if-the-ramp-hiring-crew-is-just-activity-7338353287051603968-RXnX?utm_source=share&utm_medium=member_desktop&rcm=ACoAABQUL_EB4SQeMltsv6dKesrVkIS0h_7YYQU 

To hear Todd’s perspective on first-party signals, relationship-driven plays, and why the messenger matters more than the message, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Todd Busler: https://www.linkedin.com/in/todd-busler/  

Check out Todd’s podcast Cracking Outbound: https://podcasts.apple.com/us/podcast/cracking-outbound/id1803014111 

Produced in partnership with: https://shareyourgenius.com/

What’s driving the rise of fractional leadership in today’s business world?

How is AI changing the workplace, and why do soft skills matter more than ever?

And what does it take to create a united and high-performing executive team?

That’s exactly what we’re exploring on this episode of GTM News Desk.  Brie Aletto, CEO at Altvia, shares her experience in building a united executive team, emphasizing the role of vulnerability, transparency, and shared goals in driving team success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:16) The rise of fractional leadership in B2B

(05:06) How AI has reshaped the workplace

(10:48) The importance of emotional intelligence in leadership

(16:34) Creating a high-performing, united executive team

(21:36) Balancing vulnerability with high performance 

(26:49) What a high-performing leadership team looks like

(33:47) The CEO’s role in cultivating an effective leadership team

To hear Brie’s thoughts on empowering team leaders, identifying when teams are not united, and shifting her perspective on work-life balance, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Brie Aletto: https://www.linkedin.com/in/brie-aletto-01bbb1b/ 

Our sources from today’s headlines:

• U.S. Bureau of Labor Statistics: https://www.vantedgesearch.com/resources/blogs-articles/four-ways-fractional-leadership-is-redefining-leadership-in-a-resource-starved-world/
  
  

Produced in partnership with: https://shareyourgenius.com/

Why does “alignment” fall short when GTM teams need to move as one?

What language and behaviors actually drive unity across sales, marketing, and product?

What does it take to operationalize a GTM strategy that every team can execute?

Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen, CRO at Quickbase, joins us to share what gets in the way of true team unity, how to structure your GTM motion around shared goals, and why every team, not just sales, needs to carry the same urgency and accountability.

Jump into the action:

(00:00) Welcome to GTM News Desk
(13:41) Defining 'united' vs. 'aligned' in GTM
(14:26) Why disconnected KPIs break team unity
(15:04) The danger of one dominant GTM function
(16:07) How short-term wins can hurt long-term customer relationships
(20:54) Why the CEO must be the driver of GTM alignment
(22:49) What 'people-first' GTM really means
(24:34) What we can learn from Raycast’s 'hype team' model
(30:24) How CarGurus became Josh Allen's best-case example of GTM unity

To hear Josh’s perspective on RevOps maturity, system-level execution, and what it really takes to scale a united GTM motion, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Josh Allen: https://www.linkedin.com/in/josh-a 

Our sources from today’s headlines:

• The Future of Revenue Report: https://www.joinpavilion.com/resource/the-future-of-revenue-report 

Produced in partnership with: https://shareyourgenius.com/

What does it take to turn customer experience into a growth engine?

How can AI and data actually bring teams closer to their customers instead of further away?

What gets in the way of a united go-to-market motion, and how can companies fix it?

Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan, SVP of Customer Experience at ZoomInfo, shares how her team uses AI to personalize onboarding at scale, how they measure GTM maturity across thousands of accounts, and why true customer obsession starts with listening well.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:44) Why the status quo kills brand connection

(03:38) Dell’s IT Squad campaign and the untapped power of Reddit

(05:18) Why the messenger matters more than the message

(07:39) How customer trust and brand meaning go hand in hand

(09:34) Call me GPT and the reality of AI fatigue in B2B

(12:41) How ZoomInfo uses data and AI to build trust at scale

(17:38) What go-to-market maturity really means at ZoomInfo

(25:01) Using onboarding as a mirror for customer obsession

(31:36) How ZoomInfo aligns teams to personalize customer success

To hear Kirsty’s perspective on customer-centric growth, operationalizing voice of the customer, and building a GTM strategy that connects every team, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Kirsty O’Sullivan: https://www.linkedin.com/in/kirsty-o'sullivan/ 

Our sources from today’s headlines:

• Top 11 B2B Marketing Case Studies [2025]
• AI Voiced audio recaps “how do we feel about this?” (Example here)
• Chelsea Castle’s LinkedIn post

Produced in partnership with: https://shareyourgenius.com/

We have some breaking news at GTM News Desk. 

A new era begins as we welcome a fresh voice to the show.

After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show.

And stepping into the newsroom is Rachel Elsts Downey, bringing a new perspective, new conversations, and the same commitment to exploring people-first go-to-market strategies.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:46) Introducing new co-host: Rachel Elsts Downey

(02:45) Reflecting on the previous 18 episodes
(04:37) Rachel on her future at GTM News Desk

To hear the full conversation about the past, present, and future of GTM News Desk, head over to TACK Insider: https://tackinsider.com/

Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney/ 

Produced in partnership with: https://shareyourgenius.com/

What does it take to create content that truly connects with your audience?

Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix?

How can aligning product marketing, brand, and content unlock better outcomes?

Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, VP of Content Marketing at Vena Solutions, joins Mark Kilens and Nick Bennett to share how his team is structured across multiple functions, why content must be audience-first, and what most executives get wrong about content strategy and event marketing.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:53) Wistia’s report shows how video drives better results

(03:45) Where video placement fails on blogs and case studies

(06:00) Why most content teams stay lean and focused

(09:52) Inside Vena’s unified approach to content and product

(13:35) What makes content stand out in a crowded market

(20:02) Misconceptions execs have about content and events

(24:32) Creating hands-on, high-value event experiences

For more on how to build a unified, high-impact content engine and where most marketers are still missing the mark, head to the full conversation on TACK Insider: https://tackinsider.com/ 

Connect with Jon Paul: https://www.linkedin.com/in/jdpwrites/ 

Our sources from today’s headlines:

• https://wistia.com/learn/marketing/video-marketing-statistics
• https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research 

Produced in partnership with: https://shareyourgenius.com/

What happens when companies prioritize short-term goals over the big picture?

How can organizations avoid mediocre marketing from old strategies?

Why is balancing metrics with meaningful relationships vital for long-term growth?

Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the long run.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:06) Unified Go-To-Market Strategy Needed

(08:09) Navigating MarTech's AI Adoption Chasm

(11:34) "Valuing Bold Strategies via Research"

(14:27) Intentional Input Management

(19:09) Improving Customer Handoff Strategies

(19:50) Strategic Misalignment in Sales Coordination

(23:30) Lifecycle Marketing Strategy Framework

(27:07) Streamlining Sales Reps' Workflow

(29:24) Episode Summary

To hear Rebecca’s insights on differentiated marketing strategies, embracing calculated risks, and the importance of market research, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Rebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/ 

Our sources from today’s headlines:

Segment 1: https://www.gartner.com/en/articles/2025-trends-for-product-marketing-leaders 

Segment 2: https://chiefmartec.com/2025/03/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape 

Produced in partnership with: https://shareyourgenius.com/