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GTM strategies for software security vendors - Jonny Kenyon
My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast!
We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it.
AppCheck is a software security vendor based in the UK that offers a leading security scanning platform that automates the discovery of security flaws within organizations' websites, applications, networks, and cloud infrastructure.
Here's what we talked about:
00:00 - Intro
00:13 - Go-to-market strategies for software security vendors
02:02 - SEO, YouTube, and AI's impact on search
4:43 - Security testing and vulnerability coverage
10:41 - SEO and PPC strategies for a smaller player in a competitive market
14:19 - Using AI for podcast editing and distribution
17:47 - Content strategy for a cybersecurity company
23:40 - Analyzing customer feedback and insights for marketing
27:35 - Gathering insights from customers through surveys and ad testing
30:55 - Company culture, customer trust, and ethical marketing strategies
36:42 - Combining podcasting and SEO knowledge for marketing success
40:17 - Career growth and networking in the US market
42:04 - Podcasting, marketing, and personal growth
Got any questions for us?
Find more information about Jonny using these links:
https://marketingdribble.com/
https://www.linkedin.com/company/marketing-dribble-podcast/
https://www.linkedin.com/in/jonny-kenyon/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy
View all episodes
By Nemanja Zivkovic
5
55 ratings
My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast!
We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it.
AppCheck is a software security vendor based in the UK that offers a leading security scanning platform that automates the discovery of security flaws within organizations' websites, applications, networks, and cloud infrastructure.
Here's what we talked about:
00:00 - Intro
00:13 - Go-to-market strategies for software security vendors
02:02 - SEO, YouTube, and AI's impact on search
4:43 - Security testing and vulnerability coverage
10:41 - SEO and PPC strategies for a smaller player in a competitive market
14:19 - Using AI for podcast editing and distribution
17:47 - Content strategy for a cybersecurity company
23:40 - Analyzing customer feedback and insights for marketing
27:35 - Gathering insights from customers through surveys and ad testing
30:55 - Company culture, customer trust, and ethical marketing strategies
36:42 - Combining podcasting and SEO knowledge for marketing success
40:17 - Career growth and networking in the US market
42:04 - Podcasting, marketing, and personal growth
Got any questions for us?
Find more information about Jonny using these links:
https://marketingdribble.com/
https://www.linkedin.com/company/marketing-dribble-podcast/
https://www.linkedin.com/in/jonny-kenyon/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy