Lightning-fast activation. A surge in top-of funnel. Churn due to AI tourism. Lower hurdles for monetization. Fast-changing market.

Your go-to-market can change massively when you incorporate LLMs into your product. The team at Gamma certainly found this to be true. Gamma was founded as a new medium to replace the slide deck, well before the launch of ChatGPT, then experienced a huge uplift in their business after they started deploying generative AI. Their numbers changed, but so did the fundamentals of their go-to-market.

I sat down with Gamma cofounder Jon Noronha to discuss GTM topics like:

* How did they expect LLMs would change their GTM, and what actually changed?

* What user metrics are they focused on?

* How have they handled AI tourism?

* What is their strategy for monetization?

You can listen to the conversation or else read the lightly edited transcript below. Enjoy!

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