GTM Uncensored™

Sales enablement sounds great on paper. In practice? It’s a mess.

In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it.

From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a mess — this one’s for you.

🚨 Topics We Cover:
•Why enablement gets cut first — and what that reveals
•What “just-in-time enablement” should actually look like
•Why your team hates your onboarding (and they’re right)
•How to tie enablement to revenue without lying to yourself
•The biggest mistakes GTM leaders still make in 2025

Follow Sreedhar - https://www.linkedin.com/in/sreedharpeddineni

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

What do rocket launches, pharmaceutical supply chains, and your go-to-market strategy have in common? Way more than you think.

In this episode of Bridge the Gap, we sit down with Michael Guymon, CEO of SQA Services and former SpaceX & Rocket Lab leader, to explore how elite organizations design systems that don’t crack under pressure. We dive into:
 • Why software teams should learn from rockets
 • How SpaceX embraced MVPs (yes, even in space)
 • Where most companies fail in scaling quality and operations
 • How to apply quality systems thinking to GTM strategy
 • What leadership under pressure actually looks like

If you’re a founder, operator, or revenue leader tired of duct-taping growth together—this one’s for you.

Follow Michael - https://www.linkedin.com/in/michael-guymon-4a773933/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Ready to eliminate the dreaded “manual work tax” in your go-to-market strategy? Dive into this episode of Bridge the Gap, where Elio Narciso—CEO of Scale Stack—breaks down how his autonomous revenue engine uses AI agents to clean CRM data, enrich lead intelligence, and prioritize the RIGHT accounts—so you don’t have to waste hours on spreadsheets. Discover why leadership, solid data foundations, and strategic orchestration (not just automation) are your secret weapons.

Whether you’re a founder, RevOps specialist, or sales leader, this episode is your blueprint for a cleaner, smarter, faster revenue machine.

What you’ll learn:
 • What “manual work tax” really means—and how to kill it
 • Why bad CRM data is silently sabotaging your GTM
 • The difference between automation vs. orchestration
 • How AI agents autonomously clean, enrich, and prioritize data
 • Leadership strategies for aligning RevOps, ICP and GTM vision
 • When and how often to pressure‑test your GTM foundations
 • Why recording every sales call is non‑negotiable
 • The emerging role of CEOs as chief marketers

Follow Elio - https://www.linkedin.com/in/elionarciso/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Adam and Dale dive deep with Amos Bar-Joseph, CEO & co‑founder of Swan AI, to unpack how his three‑person team and AI agent swarm drove $300K ARR in just 30 days with zero SDRs or ad budget. No hype. No spam. Just real strategy.

In this episode, you’ll discover:
 • How to leverage intelligence, not headcount, to scale GTM
 • Why off‑the‑shelf AI SDRs are a trap—and what works instead
 • The agent swarm playbook: from content to lead qualifying to outreach
 • How to avoid LinkedIn jail while automating at scale
 • Why story and personal brand matter more than the product alone

🔥 Pro Tip: Ready to build your own AI‑powered GTM funnels? Amos shares tools and tactics to customize your agent swarm around your strengths.

Follow Amos: https://www.linkedin.com/in/amos-bar-joseph/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Bridge the biggest gaps in your go-to-market motion with Karthi — one-name visionary behind Audience Haus & Rev Genius. On this episode of Bridge The Gap powered by Revenue Reimagined, we dig into:
- 🧩 Category Design vs. GTM – Why positioning alone won’t cut it
- 🚧 The hidden risks of skipping category creation (and when to play inside the existing market)
- 🤖 AI in GTM – Real vs. hyped-up uses, and how to avoid blowing your pipeline
- 🔧 Early warning signs your GTM motion is breaking — and the tactical fixes that matter
- 🔄 How to build agile, human+AI revenue teams ready for constant change

If you’re tired of surface-level marketing fluff and want deep, battle-tested strategies that scale — this is your roadmap.

Follow Karthi - https://www.linkedin.com/in/karthiratnam/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Aaron Ross—yes, THE Aaron Ross who wrote "Predictable Revenue"—joins Bridge the Gap on this milestone episode 100 to blow up the myths and tactics plaguing go-to-market teams in 2025. Is outbound really dead? Are SDRs dinosaurs? Has AI actually changed sales forever, or are we just screaming into the void with 40,000 cold emails? We go deep on what still works, what’s broken, and what founders and revenue leaders must rethink if they want to grow today.

If you’re tired of the SaaS echo chamber and want raw, tactical wisdom from someone who helped Salesforce add $100M+ in ARR, this one’s for you.

Follow Aaron: https://www.linkedin.com/in/aaronross/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

From letting go of 40% of your team to sending friendship bracelets to CROs, this supercut of the hottest takes from Bridge the Gap Podcast over the years dives deep into the messy middle of building, selling, and scaling in 2025.

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Everyone’s chasing the AI dream—but is it killing your go-to-market strategy? In this brutally honest episode, Adam, Dale, and Jake peel back the shiny hype to expose what’s really going on in B2B SaaS.

From fragmented AI tools and sales team chaos to vertical SaaS domination and the resurrection of Customer Success, this is the no-BS conversation founders and GTM leaders need to hear before they set fire to their revenue engines.

✅ Why “AI literacy” is your next job requirement

✅ The real cost of copy-paste AI playbooks

✅ What to fix before blaming ChatGPT

✅ How Customer Success became the new Sales

✅ Vertical SaaS, snail mail… and everything in between

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Bridge the Gap Podcast is back with a no-BS masterclass on what’s actually breaking your go-to-market strategy. This week, we’re joined by Hannah Ajikawo — award-winning GTM consultant, founder of Revenue Funnel, LinkedIn Top Voice, and, quite frankly, the person who should probably be running your company.

🚨 If you’re struggling with alignment, lead management chaos, or “just need more leads,” this one’s for you.

In this episode:
 • Why most GTM strategies collapse before they start
 • The “real” problems founders keep ignoring
 • How internal politics are silently wrecking your revenue
 • Tactical frameworks to build and scale repeatable revenue engines
 • Sprinting, scoping, and why AI is about to humble your whole org

Plus: hear Hannah’s brutally honest takes on enablement, tech debt, and the one mistake everyone makes in sales training.

Follow Hannah: https://www.linkedin.com/in/hannah-ajikawo/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this episode, we sit down with Nate Broome, former Outreach revenue architect and CaptivateIQ sales leader, to unpack the brutal truth behind scaling GTM from SMB to Enterprise.

We go deep into:
 • The hidden pitfalls of platform selling
 • Why your “why” sucks (and what to do about it)
 • The cold email apocalypse and how to survive it
 • Why brand awareness isn’t optional anymore
 • Real leadership confessions that hurt (and teach)

If you’re a founder, CRO, VP of Sales, or just someone stuck in the dashboard mines pretending to forecast — this one’s for you.

Follow Nate - https://www.linkedin.com/in/nathan-broome/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.