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We are SO excited to present our latest gtmPRO series

🥁 🥁 🥁 🥁 🥁 

"Content August" with THE ultimate special guests who preach the buyer led growth language 🙌 

This episode will give you a sneak peak on our starring guests:

• Mary Keough (OUT NOW!!) - Where Product and Content Marketers meet 
• Georgiana Laudi -  Co-Founder and CEO of Forget The Funnel
• Brendan Hufford - Founder of Growth Sprints
• Jen Allen-Knuth - also known as DemandJen
• Emma Stratton - Founder of Punchy | Positioning & Messaging

Make sure you don't miss out!

Hosts: Gary Schwake, Andy Monahan and Tiana Quiroga

Welcome to our first episode of the Content August Series!

This episode is packed with wisdom on conducting insightful customer research and translating those insights into compelling content. Unlock the secrets of strategic content creation and product marketing with our special guest, Mary Keough, a luminary in the world of B2B marketing. Learn the art of recognizing customer pain points, tipping points for change, and downstream impacts, all while enhancing your product pages, feature pages, and use case pages to boost sales and marketing strategies. Mary sheds light on prioritizing depth over breadth in content marketing, ensuring your content addresses the key challenges of your target audience thoroughly.

Mary's LinkedIn

Our Favorite Mary Posts:

- As a new Head of Marketing for a B2B SaaS startup, what's NOT on my list of priorities is brand building.
- I use ChatGPT to write.
- Some of y'all can't get out of your kooky wonk talk and it shows.
- Here's the exact formula we used to re-write the Use Case pages on our new website
- For early-stage SaaS, SMB companies and even midmarket: everything about your product does not have to tie back to pipeline or revenue. 

Do you really know who is your competition in the mind of the buyer?

On this episode of the GTM Pro Podcast, we promise to decode buyer behavior, examining both the emotional and logical factors that influence purchasing decisions. Discover how to build buyer confidence, convey best practices, and position your product as a comprehensive solution. 

Finally, we’ll discuss our philosophy for solving market challenges, emphasizing simplified decision-making and consistent messaging. You'll understand the critical role of marketing, customer success, and product teams in de-risking decisions for potential customers early in the process. 

Whether you're a CEO or revenue leader looking to improve your go-to-market strategies, this episode is for YOU.

What if missing your first-half revenue targets didn't spell disaster but an opportunity for strategic recalibration? 
Join us as we dissect the complex revenue challenges faced by B2B Lower Middle Market SaaS companies during the chaotic mid-year period. We tackle everything from soaring costs and pricing pressures to extended sales cycles and internal bureaucracy. Yet, amidst these struggles, we offer actionable strategies to transform anxiety into a sustainable success model, priming you for a robust 2025.

Are your B2B sales strategies truly buyer-focused, or are you missing the mark? Join us as we explore the transformative shift towards a buyer-led growth framework tailored for lower middle market B2B software and services companies.

We discuss the critical importance of understanding buyer concerns beyond just the product, covering stakeholder impact, implementation timelines, and total deployment costs.

Learn how to hone your active listening skills during sales calls and adjust your go-to-market strategies to genuinely support the buyer's journey, making your company stand out in a crowded marketplace.

In this episode, you're promised deep insights into decoding customer behavior and understanding the true jobs your products are hired to do. We tackle the pitfalls of random acts of marketing and emphasize the critical need for a cohesive strategy that helps revenue leaders understand the complex landscape of the lower middle market. Traditional marketing tactics are losing steam, and we break down why. Crack the code on why it's essential to go beyond surface-level efforts and generate meaningful, informed content that resonates with your Ideal Customer Profile (ICP).

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gtmPRO

Want to redefine your go-to-market strategy and leave outdated models behind? In this episode of the GTM Pro Podcast, we unlock the secrets to refining your GTM approach by leveraging investigative journalism. Traditional models like predictable revenue are fading in effectiveness, so we delve into how an investigative journalist can continuously refine your Ideal Customer Profile (ICP) with both quantitative and qualitative insights. This episode promises to help you navigate a competitive landscape brimming with alternatives and skepticism, making your GTM strategies more resilient and customer-focused.

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Ready to transform your outbound sales game? 

Discover how this new AI business model era is reshaping sales and marketing for B2B software and services companies and how to drive outbound to your advantage. Join Tiana and our insightful guests Jesse, Matt, Mark, Tito, and Kyle as we uncover the secrets to competitive approaches.  

Any doubts? Check out our latest episodes for more!

Go be a PRO!

What if you could transform your sales strategy and master the art of go-to-market discussions in the boardroom? Join us as we sit down with Kyle Norton, who has successfully overtaken the challenges of high-pressure sales environments at Vision Critical, League, Shopify and Owner.com. Kyle takes us through his journey, imparting his knowledge on foundational sales skills, the power of sales technology, and the intricacies of managing sales teams through various stages of growth.

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How to build GTM Efficiency in SMB Sales Kyle Norton, CRO @ Owner.com
Owner.com

Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies. 

We discuss:

• How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial. 
• Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techniques with modern methods like data enrichment and time-based triggers. 
• Rethinking sales development representatives' roles, transitioning from volume-based to skill-based approaches, targeting customer readiness. 
• Building valuable customer relationships and driving engagement.

For more insights, go to:
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