In this episode, George talks with Jodi Gottlieb, a voiceover coach with more than 20 years of industry experience and a background working with major networks. Jodi shares how she coaches established voice talent who are ready to raise their game, especially in commercial auditions where subtle, natural choices can make all the difference.

George and Jodi discuss common audition mistakes, why dramatic pauses often work against you, how to use two different reads strategically, and what it really means to “show range” without ignoring the specs. They also explore the impact of AI on the voiceover industry — including Jodi’s concerns about lost opportunities and her belief that audiences can still hear the difference when a performance is genuinely human.