Gucci and Louis Vuitton are still the crème de la crème in high fashion. But between shifting consumer values, TikTok and Gen Z, these brands have a lot of work to do to keep up — if they don’t want to end up sooo last season.

It’s a glamorous world in the middle of a transformation. That’s why we invited Rachel Tashjian, Fashion News Director at Harper’s Bazaar, back to Business Wars to walk us down the runway. She joined us for our season on Fast Fashion, and now she’s introducing us to the world of haute couture.

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Gucci vs Louis Vuitton | Fashion Forward | 5

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.&nbsp; Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

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It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee.




As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson.

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Jeep vs Bronco | Engine Trouble | 2

Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again.




Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company




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Allbirds: The Rise and Fall of Direct to Consumer | 5

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco.

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Jeep vs Bronco | Battle Hardened | 1

When ex-Bunny girl Jayne Gaskin spots the desert island of her dreams for sale online, she decides to risk it all. Trading in their English village home, Jayne and her family relocate to their own private paradise, just off the coast of Nicaragua. And a reality TV crew follows them to film a new show, No Going Back. But soon they all discover that paradise has its secrets. The locals claim the island belongs to them, and it’s been sold illegally. Jayne’s not leaving without a fight. A fight that will soon turn deadly.




Hosted by Alice Levine.




Listen to The Price of Paradise on the Wondery App or wherever you get your podcasts. You can binge all episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting https://wondery.com/links/the-price-of-paradise/

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Listen Now: The Price of Paradise

A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next. 

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Gucci vs Louis Vuitton | Fashion Forward | 5

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