Jewelry designer and entrepreneur Catherine Sarr joins the show to discuss her journey of building ALMASIKA into a successful brand which is sold around the world and worn by celebrities including: Reese Witherspoon, Alicia Keys, Oliva Munn, Zoë Kravitz and Lizzo. The discussion starts with Catherine telling the story of how she transitioned from working in corporate positions within the diamond, gold and jewelry industry to becoming an independent designer. Paul and Catherine then discuss jewelry marketing, distribution, pricing and the process of procuring of raw materials. Next, the conversation shifts to how to get celebrities to wear your jewelry, Catherine shares what inspires her creatively and the two discuss using man-made versus natural gem-stones. The conversation concludes with a Catherine providing some tips for young and aspiring jewelry designers.

Hosted by: Paul Zimnisky

Guest: Catherine Sarr

Guest plug: www.almasika.com

More information on PZDA's State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: [email protected] or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.