In this 66th episode of the Paul Zimnisky Diamond Analytics Podcast, now-retired, long-time De Beers executive Charles Stanley joins the show. The episode begins with Charles recounting his earlier days at De Beers in the 1990's, especially as it pertains to the marketing side of the business and the "A Diamond Is Forever" campaign. Next, Paul shares his view on De Beers' execution of the company's Lightbox lab-grown diamond strategy. The two then share thoughts on the impact that LGDs have had on the natural diamond business while envisioning what the future could look like. Finally, Paul asks Charles what his natural diamond strategy would be today if the original De Beers marketing team were still together and the two discuss future geographic regions of growth for the diamond industry.

Hosted by: Paul Zimnisky

Guest: Charles Stanley

Guest plug: Charles's LinkedIn page

More information on PZDA's State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: [email protected] or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.