In this episode, Paul welcomes back David Kellie, the CEO of the Natural Diamond Council (NDC). The conversation starts out with a discussion about the secondhand, or recycled, diamond market and how that could portray value retention for natural diamonds. Next, Paul and David talk about the NDC's recent "mystery shopper" program and how that work has shed light on consumers' as well as jewelers' understanding of lab versus natural diamonds. The two then talk about how lab-diamonds are covered by the media and how jewelers in Asia clearly segregate the way that they sell lab and natural diamonds. Finally, the two discuss the impact of having Ana de Armas as an ambassador for the NDC and whether a Super Bowl ad for natural diamonds is in the cards.

Hosted by: Paul Zimnisky

Guest: David Kellie

Guest plug: www.naturaldiamonds.com

More information on PZDA's State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: [email protected] or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.