In today’s episode I’m talking to Elaine Pasini from Pickled Ginger, an SEO expert who helps eCommerce businesses grow their organic presence on Google.
In this guest expert episode we talk about Google’s upcoming Page Experience update and what eCommerce businesses need to do to prepare themselves for it.  The main topics of conversation were site speed, website images and Shopify apps/WP plugins and how they can have a big impact on your site’s speed.
Find out more about Elaine and Pickled Ginger:https://pickled-ginger.com/https://www.facebook.com/pickledgingermarketing/https://www.linkedin.com/in/elaine-pasini/https://www.instagram.com/pickledgingermarketing/https://www.pinterest.co.uk/pickledgingermarketing/
Resources:Site speed test: https://developers.google.com/speed/pagespeed/insights/Another option for site speed tests, but a little more technical: https://gtmetrix.com/ Pixlr (for editing images): https://pixlr.com/x/Canva: https://www.canva.com/Blog about Page Experience and eCommerce sites:https://pickled-ginger.com/ecommerce-marketing-2021-and-google-page-experience-update/ WooCommerce Size Changer:https://en-gb.wordpress.org/plugins/wp-smushit/Shopify Size Optimiser- many Shopify Apps for images, but they cost and have variants of use - which one to use depends on the store and the goals of the business / website owner: https://apps.shopify.com/crush-pics 

About the host:Follow me on instagram: https://www.instagram.com/eliteppc/Follow me on FB: https://www.facebook.com/eliteppcJoin my free FB group: Google Ads for eCommerceVisit my website: https://www.eliteecommercemarketing.comWant to learn Google Shopping? Join the waitlist for my new course, coming soon!https://onlineretailacademy.comApply to be a guest on the podcast: https: https://coffeencommerce.com/