Paul chats with Olya Linde and Sophia Kravchenko of Bain & Co. about their widely read and referenced Bain Diamond Industry Report. Paul asks Olya and Sophia what it's like working for Bain and Olya shares the story of the origins of the diamond report –which has now been published on an annual basis since 2011. Next, Olya shares what she sees as the most prominent general trends in the diamond industry over the last decade. The group then discusses the challenges of implementing industry-wide category marketing in the post-monopoly era of the industry. Lastly, Olya shares her opinion on where the industry has succeeded in recent years, where it has made mistakes, and how the emergence of man-made diamonds could have a positive effect on the natural diamond industry by pressuring it to innovate and stay relevant.

Hosted by: Paul Zimnisky

Guest: Olya Linde & Sophia Kravchenko

Guest plug: www.bain.com

More information on PZDA's State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: [email protected] or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.