1.  INTRO

Being the social butterflies that we are, Joann and I have friends in all the right places. Today we are talking to one of those friends - Johnna Dobbs.

We met Johnna in Arkansas when we were all participating in a Tobi Fairley Mastermind course. Johnna brought a unique perspective to our group because she wasn't a designer. She is actually a lighting manufacturer but she wanted to insert herself into the designer world so she could learn how to gear her business towards working with the trade. I've always been incredibly impressed with Johnna's crazy life both professionally and personally so we are going to talk about. Welcome Johnna!

2.   BACKGROUND

A.     Working with family and Mastercraft International

                i.         Mastercraft products and who buys them

              ii.         Traveling to Vietnam and India - working in the factories

3.   COUTURE LAMPS & HOME FURNISHINGS

A.     How did this begin?

B.     Who is your market?

C.     How do you come up with designs?

D.    What is the process with a brand partner like Meg Caswell?

E.     What makes your products different?

4.  WHAT'S NEXT

Couture is 7 years old – are you cooking up anything else?

5.  PERSONAL LIFE – let's talk about this rodeo world…