But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance.

As the author of "Millennials Are Not Aliens" and "The Dakota Way," Gui brings new perspectives to marketing, leadership & sales in the investment world.

His people-focused approach has led him to build two companies generating $20 million every year by prioritizing what he believes matters most: people. (A strategy that has had him featured in Forbes, Inc., and appearing on Yahoo Finance's morning show!)

His "no-policy policy" fosters autonomy and trust, while his talent for engaging millennial and Gen Z workers challenges traditional management styles.

Gui's journey—from his initial career in real estate to founding Dakota—is filled with insights on building strong company cultures, modernizing sales processes, and adapting leadership styles that motivate and inspire teams across generations.

—Cultivating a Culture of Calm: How Trust and Autonomy Drive High Performance

—The No-Policy Policy: Empowering Employees in The Modern Workplace

—Selling in The Digital Age: Leveraging Content and Relationships to Reach RIAs

—Bridging The Generational Divide: Leadership Strategies for a Multigenerational Workforce

—From Founder to Coach: Guiding Your Sales Team to Success Through Mentorship

00:00 Introduction to Gui Costin and Dakota

02:23 Leveraging Content for Business Growth

04:02 Learning from Failure: The Birth of a New Business

06:09 Generational Perspectives in the Workplace

08:05 Results Over Reasons: A Mindset for Success

08:58 Transitioning from Employee to Entrepreneur

12:19 The Importance of Leadership and Mentorship

15:20 Creating a Positive Work Culture

18:11 Kindness vs. Niceness in Leadership

19:51 The Importance of Continuous Feedback

22:42 Hiring for Culture and Team Dynamics

23:58 Iterating on Existing Ideas

27:30 Identifying and Solving Acute Problems

28:18 Overcoming Excuses and Taking Action

32:32 Learning from Failures and Adjusting Strategies

34:12 The Value of Responsiveness in Business

38:41 Final Thoughts and Resources for Entrepreneurs

Join The Inner Circle:

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Now go sell something.

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Connect with me:

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LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Podcast -- https://feeds.libsyn.com/44487/rss

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