THEORETICAL RECAP Digital marketing encompasses all marketing actions carried out through digital channels — search engines, social media, email, display advertising, and more. A digital campaign is a coordinated set of messages and actions deployed ...

Guided workshop: observing digital campaigns

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Guided workshop: observing digital campaigns

Guided workshop: observing digital campaigns