According to what is known as “The Yerkes-Dodson law,” performance increases with physiological or mental arousal (stress) but only up to a point. When the level of stress becomes too high, performance decreases. There's more: The shape of the curve varies based on the complexity and familiarity of the task. Erin Riley is an Integrative Coach for Creatives and Entrepreneurs. She guides creatives and entrepreneurs through the emotional and tactical process of having a balanced life and thriving business at the same time. She’s gathered expertise over the last 15 years supporting powerhouse entrepreneurs by intentionally growing their businesses and building the structure

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