The funnel above represents a typical marketing funnel – and it’s super important for you to understand the realities of digital marketing.

All too often clients go to digital agencies and say ‘right, I’m investing in you to do my social media. I expect minimum 50 orders per month from it’.

Hmm, that may be tricky. Here’s why:

Digital Marketing is never guaranteed.

There is never an exact number of orders we can generate. Instead, we use a funnel that represents how a customer goes from just finding out about your brand, through to consideration of your products, and then to purchase something.