If you want to attract more of your biggest and best clients, you need to be on their radar.

They can't contact you or even consider you as a supplier if they don't know you exist let alone what you can help them with.

Getting on someones radar has been made 10 times easier (and a heck of a LOT cheaper) with the rise of Digital Marketing and the expansion of the internet overall.

You can put yourself and your company in a position to be seen and heard by the top players on your target dream customer list simply by doing the following...

In a world driven by speed and our ever shortening attention span and need to get information FAST, it is incredibly underestimated how much we can actually achieve by doing the reverse – going SLOW.

Particularly when it comes to Marketing, all too often content and decisions surrounding the creation of it, are decided in a heartbeat. The mentality ‘just make sure you post something daily!’ comes into play time and time again. ‘Just posting’ takes over the true value of posting something genuinely valuable and likely to get results.

Traditionally searches for information on the web have been conducted using typed out short-form keywords e.g. ‘Best Chinese Restaurant in Berkshire’. Typing a shortened version of a question you have is far quicker and easier to do than the whole question. However, it is predicted however that by 2020 50% of our searches are going to be conducted using speech. With this in mind we are now moving to SEO for Voice Search.

The funnel above represents a typical marketing funnel – and it’s super important for you to understand the realities of digital marketing.

All too often clients go to digital agencies and say ‘right, I’m investing in you to do my social media. I expect minimum 50 orders per month from it’.

Hmm, that may be tricky. Here’s why:

Digital Marketing is never guaranteed.

There is never an exact number of orders we can generate. Instead, we use a funnel that represents how a customer goes from just finding out about your brand, through to consideration of your products, and then to purchase something.

Having a website is like having a shopfront. It gives you a presence, showcases your business and creates an open door for people who are interested in what you are offering to take look around. 

The challenge begins when you start to realise that simply having an online shopfront is not enough. You need to do at least some form of active digital promotion to let people know that your website exists and why they should visit. Simply having a website doesn't guarantee anybody will show up. That's the job of marketing. To plant the flagpole, draw the map, and create the compelling reason for customers to seek you out and take a closer look at the products and services you offer.

Have you heard of SEO before but not sure what it can actually do for your business?

I know how you feel. SEO can be confusing but the benefits can be phenomenal. 

SEO (or Search Engine Optimisation as it's called in it's fullest name) is the process of essentially tweaking your website to make it appear higher in Google Search Results i.e. if you were an accountant based in London, the goal would be to move you from page 10 on Google for 'Accountant London' to Page 1.

So what can SEO really do for your business?

Well, let's explore that...

I get it. Digital Marketing sounds a bit complicated. A sort of ‘up there and over my head’ idea. The word itself doesn’t really help to explain what it is either.

Even my friends and family (as much as they wholeheartedly try) don’t fully understand what I do. If asked at a family do or the local shop, my nearest and dearest often refer to my business as ‘something on the web’ or ‘I don’t know, something to do with Google’. They give it a good go to explain what Zest does (and they do a pretty good job), but to be fair I don’t think the industry makes it very clear what we as digital marketers do, or why we do it.

So, I thought I’d try and demystify it, for you, and for my family and friends, as the industry is clearly something that needs to be made clearer.

Hi and welcome to The Realistic Marketer Podcast!

Here I will discuss what this podcast is all about and why it matters to your business.