I get it. Digital Marketing sounds a bit complicated. A sort of ‘up there and over my head’ idea. The word itself doesn’t really help to explain what it is either.

Even my friends and family (as much as they wholeheartedly try) don’t fully understand what I do. If asked at a family do or the local shop, my nearest and dearest often refer to my business as ‘something on the web’ or ‘I don’t know, something to do with Google’. They give it a good go to explain what Zest does (and they do a pretty good job), but to be fair I don’t think the industry makes it very clear what we as digital marketers do, or why we do it.

So, I thought I’d try and demystify it, for you, and for my family and friends, as the industry is clearly something that needs to be made clearer.