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In this episode, Marcus Edwardes speaks with Guillaume Moubeche, the Founder and CEO of Lemlist, a tool that many recruiters are starting to embrace which automates sequences and personalizes cold email outreach to both candidates and clients.

Lemlist has quickly amassed a $3m ARR in under 3 years - and Recruiters are embracing the tool in an effort to automate and personalize outreach at scale.

Guillaume shares how the many hurdles and uncertainties this year brought us served as teachable moments and opportunities for the company.

Listen in as Guillaume shares the inspiration behind Lemlist and how he and his small team bootstrapped the business, ways to personalize your outreach, how Guillaume and his team built the Lemlist Family, how recruiters and sales professionals can tap into the community for inspiration on creating better outreach campaigns.

What You’ll Learn in This Episode:

• [02:34] The initial concept behind Lemlist and how it began as a company
• [04:17] Personalization: The gap in the market
• [06:43] How recruiters can use Lemlist
• [11:37] Uploading your existing database for Lemlist to apply its features to
• [12:55] The power of reaching out with a video message
• [15:18] Ways you can personalize your message
• [20:10] Examples of success users have had with Lemlist (i.e open rates)
• [24:02] Lemlist’s multichannel capabilities (i.e. email, LinkedIn, calls, etc.)
• [29:01] How Lemlist differentiates itself from the competition
• [31:05] Building a community around Lemlist
• [36:02] Where to learn more about Lemlist

Key quotes:

• “The truth is, whenever you reach out to people, you need to have personalization because you’re building relationships.”
• “Outreach, whether you’re doing it for recruiting or sales, has the goal of getting a reply and eventually getting a meeting to get to know the person.”
• “Hiring is always a struggle, especially in the early days, because you don’t know the level of expectation you can get from someone.”
• “Whether you’re in sales or recruitment, the essence of both types of outreach is building relationships.”

Resources Mentioned:

• Lemlist

Today’s Sponsor:

Visit video.recruiter.com and enter code Recruiter1000 to access the recruiter.com video beta program for free

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/