In this episode, I talk with Guillaume Wiatr, a strategy consultant who uses visual thinking, sketchnoting and graphic recording to help his clients visualize solutions.

Hear how Guillaume got his start in this space and how he has become a guide to the companies he works with using visuals as his secret weapon.

You’re going to love this one!

SPONSORED BY

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RUNNING ORDER

• Intro: Who is Guillaume?
• Guillaume’s origin story
• Discovering the power of visualization
• The importance of handing the pen to participants
• Building a career is like making a good soup
• Facilitators are not the star of the show
• The importance of writing as well as drawing
• What makes Guillaume happy
• Tools
• Tips
• Outro

LINKS

• Guillaume’s Website
• Metahelm Insights Mailing List
• Guillaume on Twitter
• Guillaume on Instagram
• Guillaume on LinkedIn
• The One Thing A CEO Must Do - the benefits of writing and drawing as a process
• 3 Minutes to Change my Life - the post where I tell the story about the project I saved by having the team draw it
• Sketchnotes from the GeekWire Conference
• [GeekWire Sketchnotes 2019]https://www.geekwire.com/2019/real-magic-happens-head-illustrations-capture-organize-geekwire-summit-highlights/
• [GeekWire Sketchnotes 2018]https://www.geekwire.com/2018/extreme-doodling-geekwire-summits-graphic-facilitator-illustrates-listening-can-art/
• [GeekWire Sketchnotes 2017]https://www.geekwire.com/2017/art-note-taking-geekwire-summit-artist-turns-conversations-inspiring-visual-maps/
• [GeekWire Sketchnotes 2016]https://www.geekwire.com/2016/watch-visual-strategist-guillaume-wiatr-draw-excitement-geekwire-summit-2-days/
• [GeekWire Sketchnotes 2015]https://www.geekwire.com/2015/how-this-muralist-turns-geekwire-summit-tech-talks-into-art/
• Paperlike: Guillaume Wiatr
• A time-lapse video of me sketchnoting / recording live with Satya Nadella, CEO of Microsoft
• Book: Reinventing Organizations by Frederic Laloux
• Brandy Agerbeck

TOOLS

Amazon affiliate links support the Sketchnote Army Podcast.

• Bateman Recycled Sketch 50/Sheets 8.5 x 11
• Papermate Flair
• Pilot G2 0.3mm
• Neuland Markers
• Stabilo Boss Fluorescent Highlighters
• Moleskine Large Sketchbook
• iPad Pro”
• Apple Pencil
• Procreate

TIPS

1. Commitment and discipline, set habit challenges and achieve them.
2. Explore your freedom with different mediums, small, large, 3D, logos?
3. Take risks because that’s where the rewards are! “Life shrinks or expands in proportion to one’s courage.” — Anaïs Nin

CREDITS

• Producer: Alec Pulianas
• Theme music: Jon Schiedermayer

SUBSCRIBE ON ITUNES

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SUPPORT THE PODCAST

To support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!

Subscribe to the Sketchnote Podcast

You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.

Support the Podcast

To support the creation, production, and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!

Sketchnote Lab is Mike Rohde’s space designed to bridge the gap between sketchnote theory and practice. You don’t need to be an artist to think visually. Join Mike and learn to use sketchnotes to clarify your thinking, solve problems, and move forward. Learn more about Sketchnote Lab.

Mike is the author of The Sketchnote Handbook and The Sketchnote Workbook, bestselling books that teach regular people how to start sketchnoting and build a regular sketchnoting practice.

He founded the Sketchnote Army and hosts the Sketchnote Podcast, where he interviews visual thinkers to understand what makes them tick.

Mike teaches recorded, live, and in-person workshops to accelerate your sketchnoting practice and provides personalized coaching for your specific visual-thinking challenges.

He is the illustrator of bestselling books like REWORK, REMOTE, The $100 Startup, Honest SEO, The Culture Playbook, and The Future Begins with Z.

Become a Supporting or Founding Lab Partner to support Mike’s work.

Some links in Sketchnote Lab posts are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and believe in.

©2026 Mike Rohde, Sketchnote Lab