Special Sauce

Gurman Hundal, Co-Founder and CEO at MiQ


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Gurman Hundal leads MiQ, a programmatic media company that is beloved in the ad tech industry by its clients and partners. He started MiQ with his partner Lee Puri 15 years ago and the pair have since grown the business to 1,500 employees around the world.


Gurman joins the podcast to talk about why he believes in operating with a long-term mindset, the reason he never took venture capital, the philosophy of "sell or be sold" that helps him and Lee make big decisions, and why he has no desire to ever have "an exit."


He and Jordan discuss how to make big bets in an industry that is always evolving, including the company's recent roll out of new AI technology that MiQ believes will change programmatic media.

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Special SauceBy Jordan Bitterman