Interested in the public relations and communications aspect of a global marketing career? Have a listen as Claudia Gioia, a powerhouse in the mar-comms field across Latin America, shares how advanced tech and data-driven insights and analytics have revolutionized the industry. Artificial intelligence, location-based targeting, and augmented reality — together with a thorough understanding of analytics — help practitioners better understand consumer behaviors and hit their KPIs so much faster than even a few years ago. In addition to data analytics, solid strategic thinking and impeccable communications skills are critical to international business success. Is it coincidence that these skills are also key to rising to the C-suite? Perhaps not.

About Our Guest

Claudia Gioia is multiple award-winning communications professional. She is the co-founder and managing partner of Perceptual Advisors, a full stack marketing and communications firm focused on founders, funders, entrepreneurs and disruptors. Throughout her career, she has held positions as president and CEO at Hill+ Knowlton LATAM and Caribbean; SVP of Americas at LLYC; and country manager of Latin America Technology Practices at Burson-Marsteller (currently BCW). Claudia has led international client work for Nestle, Ford Motors, Intel, Walgreens Boots Alliance, AT&T, Facebook, Allergan, Pfizer, Medtronic, HP, Unilever, Qualcomm, Sony, Accenture and FedEx, among others. She also advised on country branding, reporting directly to several regional and national mandataries. Among Claudia’s accolades, she was recognized among the global top 100 most influential people by PR Week and won the iconic Gold Stevie Award for best executive of the year in Latin America. She holds a BA in Education and Psychology and is certified by the Yale University Management School and the Chinese School of Business (CKGSB) in global digital branding, by the University of Virginia in digital transformation, and by the Wharton School in entrepreneurship.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Wondering how to build a stellar marketing career? Have a listen to Jessica Deckinger, founder and president at Mint Marketing Group, as she shares how to tap into the many opportunities the marketing field offers by dabbling in many functions and learning new skills, applying knowledge across industries, and being at the center of disruption and creative thinking for a business by adding value in any field. She talks about the new normal of non-linear careers and shares tips on how to create and articulate your professional brand story throughout your journey. Jessica reflects on how globalization has created opportunities for businesses to scale much more rapidly in many parts of the world, which requires today's marketers to have a global mindset and an ability to take a “glocal” approach by always listening to your customers (customer first!).

About Our Guest

Jessica Deckinger is an outstanding international marketing professional who has held leadership positions with many global brands including: Vention, Everbridge, Humana, Wolverine Worldwide, Promotion In Motion, and Avon Products. She was a member of the executive team of two startups with successful exits - MCX (Retail/Fintech) and Adeo (Biotech/CPG). In the earlier years of her career, she also held finance and operations roles at JPMorgan and the National Football League. In addition to her full-time roles, Jessica has been an active partner in her husband’s entrepreneurial businesses for over two decades, as well as a mentor for over ten years to U.S. Veterans through American Corporate Partners. Jessica currently serves on boards of several leading not-for-profit organizations including Boston Medical Center’s Catwalk for Cancer, the Trustee’s Council of Penn Women, and Tufts University Gordon School.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Global marketing roles can often be found in the U.S., which is how Michele Lamm Chapuis built her 20-year career in international marketing. In this episode, she takes listeners on her journey working for such leading companies as Newell-Rubbermaid, American Greetings, Mattel/Fisher-Price and now SharkNinja — and discusses the challenges today’s digital landscape presents in consumer branding and communication. She emphasizes that diplomacy is critical to success, and how difficult it can be to land a job overseas. Michele shares how her three years working for UNICEF in Geneva led her to pursue dual citizenship in Italy with the goal of opening up work opportunities in the EU for her and her family.

About Our Guest

Michele Lamm Chapuis is a multi-lingual global marketing professional with more than 20 years of international team leadership experience. Her global roles have spanned a variety of industries, including food and beverage, commercial goods, non-profit organizations, travel and tourism, and consumer products across many categories. Currently Michele is the senior international marketing manager on the Global Beauty Team at SharkNinja, and is responsible for marketing the company’s haircare line everywhere outside the U.S. Michele has worked at leading companies such as Newell-Rubbermaid, American Greetings, Rich Products, Mattel/Fisher-Price and UNICEF, for which she worked in Geneva, Switzerland, for three years. She has traveled all over the world and runs her own travel company, Europe Your Own Way.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Interested in a marketing career focused on consumer packaged goods? Chief Outsider’s Fractional CMO Philippe Harousseau says it offers the opportunity to work in an exciting, ever-changing environment that allows you to discover new ways of interacting with an audience on a global scale. In this first episode of Season 6, he reflects on his career working on some of the biggest brands in the world, including Dove, Shiseido, GoGo squeeZ and YuMove, and emphasizes the need to recognize that a brand's purpose and core insight are universal — but the way you express it must be adapted locally. Tune in to hear his advice on the critical role of disruptive innovation, brand purpose, unconventional marketing approaches, and global engagement for today's marketers.

About Our Guest

Philippe Harousseau, fractional CMO at Chief Outsiders, is a pioneering marketing executive and purpose-driven leader who delivers share gains and profitable growth with both large and fast-growing businesses. He has worked at leading and progressive organizations, like Unilever, Shiseido, GoGo squeeZ and YuMove while delivering results through unconventional marketing approaches, disruptive innovation, brand expansion, and brand purpose, including the Dove Campaign for Real Beauty. A global citizen with dual French and American citizenship, Philippe has held multiple regional and global roles while working and living in Paris, Istanbul, London, New York and now Atlanta. Philippe speaks French and English.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Tamar di Franco had been living and working in Ghana for more than six years when she was offered a position in London. She and her family considered it, but declined to stay in Ghana so that her daughter could finish high school there. That's just one of the many “swerves” described in this insightful interview with a seasoned energy professional who has lived and worked on almost every continent. In this podcast, Tamar offers helpful tips and suggestions for living in Ghana, as well as how she has built a global career as a woman working in a male-dominated field: with grace, resilience and humility combined with the project management and problem-solving skills that have served her well for decades.

About Our Guest

Tamar di Franco is a seasoned energy professional and project manager who has extensive international experience managing projects ranging from a $4 billion oil and gas asset disposition in Kazakhstan to the construction of a solar-powered health clinic in rural Ghana. Tamar worked as a transaction advisor to the Ministry of Energy in Ghana, providing energy economics support and advice to the government, and she lived in Ghana for more than eight years. Much of her career has been focused in the energy sector, with commercial project work in North America, Europe, Asia and Africa. Currently, she is at Deloitte Consulting managing international mining advisory work in Greenland and the Philippines.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

In this episode, Sarah Campbell Donia emphasizes the importance of moving to make you happy (not necessarily for work), which helps explain why she left the U.S. decades ago for Australia and hasn’t returned — but, rather, has continued to work her way around the world, throughout Asia and the Pacific, then the Middle East, and now the Netherlands, where she works across the continent. She shares that being a woman does impact one’s experience in-country and with colleagues, and that it pays to be aware of the nuances of a culture and to be careful with stereotypes as the reality can be quite different. To be successful in international business? She says for her it’s the combination of communication skills, curiosity, emotional intelligence and initiative.

About Our Guest

Sarah Campbell Donia is the global corporate affairs leader at Randstad, responsible for leading the integrated communications and public affairs function. She began her career in communications consulting at H&K Strategies before joining Philips, and has over 20 years of experience leading multi-disciplinary marketing, communications, and public affairs teams in APAC, the Middle East, and Europe. Sarah holds dual American and Australian citizenship and lives in Haarlem, the Netherlands, with her Dutch husband and two children. She is a member of Page — the world's leading professional association for senior corporate affairs executives — and serves on the board of the UNFOLD movement, a collective of corporate affairs professionals committed to positively shaping the role of business in the world.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Margarita Fernandez began her career with the desire to help improve people’s lives around the world, which led her on a 25-year journey working in international development on both long-term and short-term assignments in 30 countries around the world before switching to global operations. In this episode, she shares stories from her years abroad, including the differences between short-term and long-term assignments. Margarita reflects that getting to know people, learning from them, and being inspired by them as they find their own solutions are some of the highlights of her career — all better enabled by skills she considers essential in the industry: listening, languages (she speaks Spanish, French, English and some Romanian) and writing/communications. She shares how balancing a family and a global career requires focus, good communication, and constant reevaluation and readjustment.

About Our Guest

Margarita Fernandez is vice president of global operations and management at IREX, a global development and education organization. Margarita brings more than 25 years of experience in international development, leading programs and practices on a global scale — focusing on public health, economic growth, public-private partnerships, governance and education. She has truly worked all over the world, serving in both long-term and short-term assignments in nearly 30 countries.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Based in Washington, DC, GW alumna and Wolcott Fellow Cherie Weible has extensive international business experience in trade policy, international market access, and commercial diplomacy. In this episode, she shares how important it is in a global career to be open to all opportunities and to take calculated risks as she did, moving from a geographic comfort zone of Europe for Southeast Asia and leaving the public sector for the private sector (she's now at the American Chemistry Council). Cherie shares tips on how she navigates the challenges of working in a complicated industry with 63 counterparts around the world and the necessity of being able to collaborate and build teams across cultures and often virtually.

About Our Guest

Cherie Weible is the senior director of Strategy and Global Affairs, Responsible Care®, Sustainability and Market Outreach for the American Chemistry Council. Although she’s based in Washington, DC, Cherie has extensive international business experience in trade policy, international market access, global government affairs and commercial diplomacy, which she uses to advance the commercial interests of U.S. companies around the world. A natural communicator, Cherie builds relationships with stakeholders and has worked across Asia, Europe and Latin America, including 15 years at the U.S. Commerce Department. She is also a GW alumna!

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

After starting out in philanthropy, Elisabeth Chasia knew that she wanted to find a way to combine profitable financial investments with doing good. In this episode, she describes how impact investing — which measures and captures data around the outcomes of companies trying to improve environmental and social causes — has inspired her work in Africa, the Middle East and Southeast Asia while strengthening her skills in adaptability, problem-solving and communications.

About Our Guest

Elisabeth Chasia is the investment director at Momentus Capital, a community-focused financial institution based in Washington, DC. Prior to Momentus Capital, Elisabeth worked in emerging markets, managing a portfolio of investments across Kenya, Tanzania, Zambia, Zimbabwe, Sierra Leone, Nigeria, Cambodia and Myanmar. She also worked in management consulting in the United Arab Emirates and for an edtech startup in Kenya.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Casey Carlson started her career at Deloitte as an intern in accounting, moved to HR and immigration policy, and now heads up the Real Estate Strategy and Workplace Design. In this episode, she emphasizes that the topic of “how humans work” is one of the most important questions employers are now asking themselves around the world, and shares how holistic approaches to creating a workplace that supports the workforce of tomorrow includes the experiential component of sustainability and well-being — no matter where in the world a team is working. She also shares lessons she’s learned from working in India and how to find a mentor in a large organization like Deloitte.

About Our Guest

Casey Carlson is a managing director at Deloitte, where she leads real estate strategy and workplace design. Although she launched her career in accounting in Deloitte, she shifted to HR to focus on talent, immigration policy and global mobility. Based in Boston, Casey spends a great deal of her time in India.

About the Global Careers Podcast Series

This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career!

About GW-CIBER

The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation’s capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.