The last few years have seen a record number of music collaborations take place between game studios and the music industry, from massive virtual concerts on platforms like Fortnite and Roblox to a growing number of artists like Marshmello and Imagine Dragons setting up their own game studios.
But where is the industry heading next?
In this episode of GXM, Mat speaks to JP Kellams, former lead producer on Fortnite Festival at Epic Games. They discuss the evolution of music in games, from Fortnite Festival and blockbuster virtual concerts to the resurgence of rhythm games and the future of interactive music experiences.
We explore why today's biggest in-game concerts aren't sustainable, the music licensing challenges holding the industry back, the game knowledge barriers facing the music industry, and why the next generation of music experiences in video games will be built around long-term fan engagement rather than one-off events.
Enjoy!
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Whether you work in the music or games industries or simply enjoy video game music and want to learn more about this area of interest, make sure to give us a listen…
…and HIT SUBSCRIBE if you enjoy!
We're GXM (Games X Music), a fortnightly podcast exploring video game music and the intersection of video games and the music industry. Your hosts are Tom Quillfeldt (Laced’s Production and Community Manager) and Mat Ombler (Laced’s Head of Music and Game Partnerships.)
We'd love to hear your feedback, thoughts on topics you'd like to hear us discuss, and ideas for guests.
Email — [email protected]
Bluesky — @gxmpodcast.bsky.social | @matombler.bsky.social | @tquillfeldt.bsky.social
X — @gxmpodcast | @tquillfeldt | @matombler
Instagram — @gxmpodcast
Produced by Tom Quillfeldt and Mat Ombler
Edited by Tom Quillfeldt
Music by Zak Foster
Show artwork by Joshua Klein