GYDA Initiative Talks where Robert Craven of GYDA Initiative and Delyth Parsons of This is Plenary discuss client servicing in agencies.

In this podcast Robert Craven discusses how to measure KPI’s with Marcel Petitpas of Parakeeto.

In this podcast Robert Craven discusses how to measure KPI’s with Marcel Petitpas of Parakeeto.

GYDA Initiative Talks where Robert Craven of GYDA Initiative and Delyth Parsons of This is Plenary discuss client servicing in agencies.

Get a cuppa and get comfy. This 46 minute podcast is a whopper from Robert Craven and Dennis Yu.

Robert Craven is our GYDA Initiative chief. He also runs the Directors’ Centre, a business growth consultancy and is internationally renowned for his Digital Agency focused Keynote speeches.

Dennis Yu is CEO of Blitz Metrics and equal to Robert as another International heavyweight Digital Marketing Keynote speaker. Dennis is passionate about nurturing the next generation of digital marketers. 

In this GYDA Initiative Talks, the two digital gurus talk frankly about:

– When businesses fall apart and what to do about it

– Facebook Advertising – Processes, systems and checklists

– Millennials – The challenge of employing (young) people and keeping them

– What do agency clients really want?

– Why 50 staff is a ceiling for most

– How to grow your agency

– Why you need a heart and a mission

Get a cuppa and get comfy. This 46 minute podcast is a whopper from Robert Craven and Dennis Yu.

Robert Craven is our GYDA Initiative chief. He also runs the Directors’ Centre, a business growth consultancy and is internationally renowned for his Digital Agency focused Keynote speeches.

Dennis Yu is CEO of Blitz Metrics and equal to Robert as another International heavyweight Digital Marketing Keynote speaker. Dennis is passionate about nurturing the next generation of digital marketers. 

In this GYDA Initiative Talks, the two digital gurus talk frankly about:

– When businesses fall apart and what to do about it

– Facebook Advertising – Processes, systems and checklists

– Millennials – The challenge of employing (young) people and keeping them

– What do agency clients really want?

– Why 50 staff is a ceiling for most

– How to grow your agency

– Why you need a heart and a mission

In this GYDA Initiative Talks, Robert Craven interviews Pete Bennett, an entrepreneur and founder of ReviewYoo.

In this GYDA Initiative Talks, Robert Craven interviews Pete Bennett, an entrepreneur and founder of ReviewYoo.

In this episode Robert Craven talks with Alex Langshur, founder and co-CEO of Cardinal Path, an award-winning consultancy that leverages data and advanced analytics.

Alex works closely with Google, including being instrumental in the creation of the Google Partners Elevator Program and the Google Partners Podcast.

He is a keynote speaker, writer and tutor of digital marketing optimisation. In this podcast he shares his knowledge of the digital agency world.

Robert and Alex discuss:

• Alex’s five ‘non-bromide’ key things to managing an agency for growth
• How to mindfully steer into conflict and turn this into a superpower
• The role, value and benefits of having the right partners (and dangers too)
• Using the Greiner Curve to predict your future
• “I either win or I learn. I never lose”: following Nelson Mandela’s advice after an unsuccessful pitch
• Why you can’t scale without systems, and the value they deliver
• The criticality of managing yourself (you can’t manage others if you can’t manage yourself)
• Why when something is emotionally satisfying, it’s probably bad for business
• Persistent effort, consistently applied = results
• The two critical numbers you need if you are thinking of selling your agency

In this episode Robert Craven talks with Alex Langshur, founder and co-CEO of Cardinal Path, an award-winning consultancy that leverages data and advanced analytics.

Alex works closely with Google, including being instrumental in the creation of the Google Partners Elevator Program and the Google Partners Podcast.

He is a keynote speaker, writer and tutor of digital marketing optimisation. In this podcast he shares his knowledge of the digital agency world.

Robert and Alex discuss:

• Alex’s five ‘non-bromide’ key things to managing an agency for growth
• How to mindfully steer into conflict and turn this into a superpower
• The role, value and benefits of having the right partners (and dangers too)
• Using the Greiner Curve to predict your future
• “I either win or I learn. I never lose”: following Nelson Mandela’s advice after an unsuccessful pitch
• Why you can’t scale without systems, and the value they deliver
• The criticality of managing yourself (you can’t manage others if you can’t manage yourself)
• Why when something is emotionally satisfying, it’s probably bad for business
• Persistent effort, consistently applied = results
• The two critical numbers you need if you are thinking of selling your agency