In this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai’s leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 17,000 customers globally. Itai’s expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and more.

Robert and Itai discuss:

• Marketing Digital Marketing Agencies
• Duda – the platform and tools
• Who are the ‘agency’ clients?
• Why agencies should differentiate
• Why agencies should niche and how
• Getting the infrastructure and processes in place
• How to charge and why you should have a subscription system

This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

In this GYDA Talks, Robert talks to Nigel T Packer. Nigel is a Digital Customer Experience Consultant and Trainer.  He is also an author and digital business speaker. For over twenty-five years he has used his extensive knowledge and broad range of experiences to engage, educate and entertain business audiences across the UK and Europe. His subject expertise includes customer experience optimisation, customer experience journey mapping, e-Business strategies, effective website development, and International digital business strategy.  He heads a consultancy practice: PelaTis Online Ltd.

Your team make your business happen but without customers you will not have a business for long. This GYDA Talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.

Robert and Nigel discuss:

• The customer is cross
• Effective vs efficient work
• Tribes are bad
• Why is it so bad now?
• Think customer
• Start with the customer needs first
• CX vs CS
• Speak their language

This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

Welcome to another GYDA Masterclass with Michael Tipper on productivity. This presentation will help you and your busy agency eliminate distractions, get laser-focused and achieve much more with just a handful of tiny tweaks to what you’re already doing. Michael ends his presentation with a Q&A from the audience.

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world’s leading brands.

Simon gives his insight into the agency world and how to market a digital agency in 2022.

Robert and Simon discuss:

• Back to Basics: 21 ways to increase marketing performance and success – Simons new book
• Partnering with specialists
• Running an agency – why are you doing it?
• Why there is no silver bullet for growing an agency
• Entrepreneurial Mindset – why it agency owners loose it over time
• Utilising video for performance and engagement
• Simon’s insight into the future agency model

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that agencies should focus on.

Whilst every agency is unique and should develop their own tailored business plan that meets it’s own vision and ambition, there are some key metrics that every agency should pay attention to. Paul explains not just what good performance looks like, but how to track and improve in these key areas.

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks. Surround yourself with your personalised Mental Wealth team, become happier in life, be more successful in business, and become mentally and physically stronger to navigate the path ahead.

Robert and Mike discuss:

• Why Mental Wealth?
• Mental Wealth not Health
• How does this apply to the agency owner?
• The four areas:
  • Sorting your Self as a priority
  • Getting a coach
  • Getting a professional team
• Masterminding
• How does this apply to running your team?

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Jon Tsourakis. Jon is a serial entrepreneur, seasoned leader and strategist. As a sales and marketing expert, he is constantly studying brand identity, business communications, buyer behaviour, sales conversions, marketing systems, product/service design and all things digital.

He has created two companies that average 4X’s ROI for businesses with branding and marketing models. In 2019, he merged his agency and became co-owner of Oyova. As President and Chief Revenue Officer he’s responsible for the sales and growth of the company.

Robert and Jon discuss:

• What Jon is seeing right now
• How are agencies responding to the new world?
• What are their biggest issues?
• How do they resolve them?
• What do find yourself telling agencies all the time?
• Why don’t they act when they know what they should do?
• How should agencies look at the future? What do they need to deal with?

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this presentation Luke Judge talks through the strategies that you need to build and sell an agency vs buying one to build your empire. He ended the session with a Q&A, so the video has loads of awesome insight from someone who’s been there and done it!

If you want to talk further on the subject, send Luke an email here.

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Shashwat Singh. Shash has over six years of experience in the digital marketing space, he is the CEO and head strategist for Linx Digital, and has extensive experience with both Facebook and YouTube ads. He has a passion for scaling businesses through paid traffic and helping clients achieve massive growth.

Robert and Shash discuss:

• Why do people resist YouTube Ads?
• The attribution issue
• The marketing and sales issue
• How to introduce YouTube ads to your agency portfolio
• Top questions:
  • 1) what works?
  • 2) how to optimise?
  • 3) how to do the creative?

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Michael Knorr. Mike has over seven years of providing hands on strategic internet marketing recommendations to clients and prospects. In his consultative business development role he helps companies (representing both That Company! and it’s numerous white label and affiliate partners) identify the digital marketing channels that will best help the prospect attain the greatest return on investment. Once Michael has developed the high level strategy he then puts it into the hands of That Company’s digital marketing professionals who work with the client on day to day execution of the strategy.

Michael Knorr has directly worked on marketing projects for prestigious clients such as The Orlando Magic, The Orlando Solar Bears, and Western Union a Fortune 500 company.

Robert and Mike discuss:

The three things agencies need to do:

1) Elevate every activity

2) Centres of influence a) land b) retain c) expand

3) Rest

White label agencies:

– What can go wrong?

– How much do they cost?

– How to integrate them or start using them?

– Supplier or partner?

The future agency landscape

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!