In this GYDA Talks, Robert talks to Patrick Gilbert. Patrick grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognised by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin.

Goodfirms.co recognised Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, “Good for him. He never gave up on that miserable franchise.”

In his latest book ‘Join or Die’, Patrick shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away.

Robert and Patrick discuss:

• “AI is here” (again)
• Join or Die  – why did you write it?
• Google etc want us to succeed, of course…
• “They” are large and have their own agenda
• Many agencies blame things they can’t control, eg the platforms
• Often it is not real machine-learning
• Everyone claims to be part of the new future
• We need to be hybrid – automation + humans
• What is the one-liner from the book?
• What does automation-driven mean?
• What are the big takeaways?
• Patrick’s rookie errors…
• What would a ‘fit’ agency look like in 12 months?
• Patrick’s recommendations, top tips and advice for other agency owners

To watch the rest of the video and hear Patrick talking more about Google, visit: www.GYDAmemberhub.com