In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.

Robert and Adam discuss:

• Commoditisation of offer
• What’s changed and what works post Covid?
• Quick wins or sustainable bizdev?
• How do you attract new business?
• What are people doing wrong?
• What is the secret sauce? Is there one?

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!