In this GYDA Talks, Robert interviews Byron Marr. Byron is head of paid search at Aira. A self-taught digital media specialist, Byron has worked in paid media for eight years and in 2020 was ranked in the Top 50 Most Influential PPC Experts by PPC Hero. In 2017 he joined Aira, a Google Premier Partner and Facebook Marketing Partner who work with medium to large businesses across a range of industries and sectors.

Robert and Byron discuss:

• Agencies rising to the challenge
• What is the challenge?
• How to add value
• Becoming more strategic
• Changes as a result of COVID
• Changing the proposition
• What is the real problem?
• Hard to compete on the what
• What does the client really need and not just want
• The irritating 4-year old
• Levitt, differentiation and segmentation
• Changes in the market
• How to create differentiation
• Dangerous being too niche
• And YouTube/video?
• Think about the core problem, don’t assume the answer. What is the highest purpose?
• Are you able to change quickly?
• What’s next for Byron?

This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com