Michael "Chase" Corley joins Clinton Tudor on the Gym Unlocks Podcast for a conversation on building a martial arts gym and martial arts school with standards, culture and long-term respect.
Michael is the founder and head coach of Heritage Muay Thai in Houston, Texas, former President of USA Muaythai, and author of Muay Thai Grit.
In this episode, Michael shares what he has learned from building Heritage Muay Thai, developing coaches, running kids programs, creating better first experiences for new students, using AI inside the business, and preparing the gym for its next stage of growth.
We talk about making Muay Thai accessible without watering it down, why fighters alone cannot carry a gym business, how to build culture through small standards, and why every person who walks through the door needs to feel the quality of the gym from day one.
For Muay Thai gym owners, martial arts school owners, martial arts coaches, boxing and kickboxing gyms, MMA operators, strength gym owners, and anyone building a gym that wants to last.
Gym Unlocks: https://www.gymunlocks.com
Clinton Tudor: @clintontudor
Michael Chase Corley: @corleyhmt