What does it mean to lead with principle in today’s high-stakes business world? In this unforgettable episode of The Cowboy Code, we explore a timeless code of values that shaped a generation—and why it still matters today.

Inspired by Gene Autry’s ten-point Cowboy Code and delivered with modern relevance, this talk unpacks the leadership traits that separate contenders from pretenders. It’s not about nostalgia—it’s about setting standards, building trust, and performing with purpose.

Here’s what you’ll take away:

• Why values like truth, respect, and hard work are strategic advantages
• How to build a personal code that shapes your career and legacy
• What exceptionalism looks like in the modern sales field
• The difference between just showing up and truly leading

In a noisy, fast-paced world, people follow clarity, not charisma. They follow the rep who rides with a code.

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