December isn’t dead time, it’s decision time. In this episode, John breaks down how to reframe Q4 as prime time, outpace excuses, and close strong while your competition coasts. You’ll learn how to flip the holiday stall, create urgency without pressure, bundle with clarity, and tap into overlooked B2B goldmines. Whether you're chasing deals or planting seeds, this is your playbook to turn a cold calendar into pipeline fire. Finish what you started…and carry that momentum straight into January!

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