Gymshark started in Ben Francis’s parents' garage in the Midlands, with lessons from his gran on how to sew.

Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London's Regent Street.

In this episode we talk about:

• Why Gymshark's "a story of failure"
• The power of leading from your gut 
• The test and learn mentality 
• Why he didn't take a salary for two years
• The value of hustling
• What they're doing to make their Regent Street store a unique retail experience
• The philosophy of "community, conditioning and retail "

Head to standard.co.uk/business for more interviews, news, analysis and features, or pick up the Evening Standard newspaper. 

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