This is an excerpt from a recent webinar hosted by Melanie White and Sharon Curtain.

We discussed the importance of clear messaging in attracting clients. And we know that it can be challenging to find coaching clients, often lacking due to a lack of market research and understanding of the target market's problems and solutions.

In this session we discussed using the brand ladder tool to craft resonant messaging for brand positioning and niche engagement.

Today I interview Jono Snell about his experience on coaching a segment of the population who really need support – men.

As a physiotherapist and men’s health coach, Jono shares his career journey and highlights the importance of open-mindedness, motivation and caring about yourself and others and their impact on men’s health and well-being.

We discuss the challenges faced by men in their late forties, who struggle with feelings of unhappiness and dissatisfaction. These clients often neglect their health and wellbeing, particularly in terms of sleep and weight management, and often use alcohol or food to distract themselves from feelings of dissatisfaction and loss of mojo.

Jono highlights that self-care is incredibly important because of its impact on relationships, work performance, and overall well-being. If you’d like to learn more about Jono’s work or need guidance on men's wellbeing, reach out to him on LinkedIn.

What does it take to be a good manager or leader in an organisation, or even the CEO? And when you’re in your own business, how do you become a leader for yourself? Today we talk about transitioning roles, adjusting expectations and stepping into new strengths and behaviours to create business success.

After three conversations on impostor syndrome today, I wanted to talk about Chris Fagan's success - and use that to start the conversation about your brilliance and superpowers and how valuable those are, instead of letting impostor syndrome – or a sense that you’re not good enough or don’t have enough value. Let’s flip the switch!

A lot of people find it challenging to move from an employment/working with others scenario into a solo business – and the reverse is also true. Today we’ll discuss a few pros and cons of working alone versus in a team, and how to get the best of both worlds.

In today’s episode, I reflect on the recent HCANZA conference – sharing insights and outcomes around the conference focus of Driving Positive Change.

If you want to grow your business, it’s essential that you make time to stand back at least once per quarter, and look at what you’re doing, and where you’re going, what’s working and what’s not, so that you can course correct. We can get so busy working in the business that we forget to work ON the business!

Today I share some of the bigger picture questions that I like to ask myself once or twice per year, that might help you with your process.

What does it take to be successful in your coaching business? Do you actually have to be an Instagram star in order to be successful? Today I want to help you get really clear on whether you're ready for Instagram or not, whether it's the right platform, and what you might need to do first before you decide how to market your business.

These links (non affiliate) might give you some hints on how to get it right.

Highly profitable Instagram Niches

Finding your Target Audience on Instagram

In today’s episode, I speak with Jenny Keady to help you understand the Myers Briggs Type Instrument or MBTI – how it can help you become aware of your own strengths, and how a tool like Myers Briggs can be used in a coaching session to ‘add value’ to your coaching work with clients.

Jenny Keady has been a coach and trainer for over 25 years, and is fascinated by how people tick. Jenny is formally qualified in using the MBTI among other things, and today she unpacks the model and gives specific examples of how it can highlight strengths and tendencies in yourself and your clients.

Learn more about Jenny Keady here.

Connect with Jenny Keady here.

Learn more about Myers Briggs here.

Try the free 16 Personalities test, based on Myers Briggs.

Today is my birthday! And I want to share some insights into how you can leverage the professional development or other training courses you’re completing to know yourself better, become more confident and amplify your impact.